Posts tagged: social

Consumers’ preferred camera for various situations. Hint: It’s not a tablet.

Alan Bullock
 Jul 21, 2014

It should come as a surprise to no one that a majority of consumers now use a smartphone as their primary digital camera. For some, their smartphone might be the only camera they own “or perhaps even the only camera they have ever owned (see recent InfoBlog here). Read more »

First Name Fever: Why “Share a Coke” in Europe Is a Big Win for Color Digital in Labels

Bob Leahey
 May 22, 2013

This month consumers in Europe are beginning to see Coca Cola bottles on retail shelves labeled in a new way. Each bottle has the brand’s familiar swoosh graphic and red and white colors, but with iconic brand name reduced or cut out entirely. Instead, the words “Coca Cola” on the bottle have been mostly replaced by one of 150 most popular first names in the country where the drink is sold. HP Indigo WS6600s are printing all the names, essentially a giant exercise in versioning–over 800 million labels will be used between now and the end of Q3. Special kiosks will be on tour in the region so consumers can personalize their own Coca-Cola bottles. Coca Cola is also enlisting social media, first by encouraging Facebook users to create a virtual personalized Coke can to share with someone, and then look for their own names on bottles in stores. The deal is historic, not just because it’s for Coca Cola, but because it likely is, in effect, the biggest color digital label print job ever.

Read more »

Prediction: The Top drupa 2012 Stories

Jim Hamilton
 Apr 18, 2012

I could be wrong. After all, the show doesn’t start for two weeks, but I think these will be the top stories at drupa:

  1. Benny Landa — Whether Landa Labs shows market-ready products or early tech demos doesn’t really matter. This will be a drupa remembered for the show that Benny Landa put on. Is it ready for prime time? We won’t know until May. One mystery that should be solved by then is why their press releases refer to “ink ejectors” rather than inkjet heads (like every other inkjet system vendor does). Could it be that they are doing something different than using inkjet heads to apply ink to paper? Wait and see. Read more »

2016 InfoTrends, Inc.

WordPress Appliance - Powered by TurnKey Linux