Posts tagged: snapfish

HP Decides to Cut Bait with Snapfish

Other Posts
 Apr 29, 2015

Given the choice to either “Snapfish” or cut bait, Hewlett-Packard has chosen the latter.

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Snapfish Drives Mobile Photo Print Ordering by Giving Away Free Prints for a Year

David Haueter
 Jun 13, 2014

Giving away free photo prints is very common in the photo industry. The top retailers and online sites typically offer free print promotions a few times during the year, and many give away free prints just for signing up to be a member of their respective sites. The goal of these promotions is to get consumers to print more, of course, but they also serve as a platform to promote higher-priced products like photo books, cards, calendars and canvas prints that have stronger profit margins.

One key trend that will dramatically affect the output market in general and the print in particular over the next few years is the growing use of smartphones as primary cameras. People are taking more photos than ever thanks to these devices, so the potential is there for the print market to get a much needed boost from their use. With the ease with which photos can be shared electronically from these devices, there is also the potential for print to decline because people may rely on viewing, sharing and archiving their photos electronically instead of with prints.

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I Want to Print My Mobile Photos – A Windows Phone User’s Tale of Woe

Carrie Sylvester
 May 14, 2014

Recently, I have been thinking about printing photos from my smartphone. I have a high-resolution camera phone with some advanced photo features and had taken some pictures that I thought came out particularly well and a few I applied some artsy filters to as well. I wanted to see if they looked as good off screen. As if somehow Snapfish read my mind, the service introduced a promotion to get people printing photos from its smartphone app. The mobile-only promotion offers 100 free prints a month (4 x 6-inch), for one year, for mail delivery only.

Being a Windows Phone user, I went to see if there was a Snapfish app in the Windows Phone store. A search for “Snapfish” resulted in “We couldn’t find a match.” Then I searched for Shutterfly, which found a “Shutterfly” app, which was not from the official Shutterfly but from an unknown developer instead. I even dug far back in my photo print memory and looked up “York Photo” – no match. I expanded the search to “print photos” and a long list of apps came up but only a handful of recognizable brand names — Walgreens and Kodak Pic Flick being two of them.

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Flickr Gets into the Photo Book Market

David Haueter
 Nov 22, 2013

Flickr announced this week the addition of Flickr Photo Books, which allows users to create printed photo books from the photo sets they have on their Flickr site. It’s the first time the Yahoo-owned site has offered a printed product directly to their users, though users have had the option of sending their Flickr photos to the HP Snapfish site for creating printed products since 2009. The new book option was announced just in time for the busy Holiday season, which is when most consumers order photo products.

Flickr Photo Books Page View

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Smart Cameras and Facebook Printing Dominate Late Summer News

Alan Bullock
 Sep 6, 2012

It’s hard to recall a week with so much interesting news in the photo industry since the glory days of PMA trade shows. With Photokina less than a month away, the eight days from Wednesday, August 22, to Wednesday, August 29 saw a number of significant announcements hit the wires. Here are the highlights… Read more »

Another Chapter Ends in Kodak Story

David Haueter
 Jul 5, 2012

Another chapter in the Kodak saga ended on July 2, when the Kodak Gallery site for North America officially shut down and the process of transferring billions of customer images to Shutterfly got under way. As you may remember, Shutterfly acquired the U.S. and Canadian online gallery assets of Kodak Gallery in late April for $23.8 million in an undisputed bid (see Shutterfly Poised to Increase Market Lead with Kodak Gallery Acquisition). Those assets included not only the billions of photos accumulated by Kodak Gallery customers over the years, but also the list of Kodak Gallery’s 68 million customers.

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There’s Nothing Stationary about Stationery

Other Posts
 Jun 6, 2012

The National Stationery Show (NSS) marked its 66th anniversary on May 20-23rd. The NSS is one of the world’s most comprehensive collections of stationery and related lifestyle products. The show brought together over 11,000 buyers and 800 exhibiting companies, who were showing greeting cards, invitations, imprintables, giftwrap/ribbons, stationery, party supplies, paper tableware, customized/personalized products, paper-crafting supplies, calendars, and more.

The stationery market is an attractive market for service providers looking to expand their revenue channels. For manufacturers, these print centric products fit well within existing workflows and production infrastructures. For retailers, these products can become complementary to existing products. Read more »

Photo Merchandise Marketing Strategies: Learn from the Leaders

Other Posts
 May 2, 2012

In March, I wrote about the short window of opportunity retailers of photo merchandise have to market new products and expand their customer base. One of the trends we have seen is a shift from marketing through online media channels, to a blend of marketing using offline AND online media channels. InfoTrends research has shown that there is a multiplier effect on return on investment when marketers increase the number of media channels used in a campaign. The more media channels used, the greater the return on investment. The challenge marketers face is identifying the right mix of media channels AND what marketing message or promotions to use that will capture a customer’s attention and trigger a decision to purchase. Read more »

Will HP be third time lucky with a scheme to promote print to small business?

Other Posts
 Aug 17, 2011

For a second time HP has shelved a scheme to drive print volume to SMB and micro businesses.

Print Station, which began in South Africa and was eventually rolled out to 57 sites in 16 countries across the world, will begin a controlled close down later this year. For many in the industry its demise may be the first they heard of it but it’s likely that they will remember a similar scheme from 2009 called MarketSplash, which was scaled back in reaction of an outcry from PSPs, mostly in the US.

For lightning to to strike in the same place twice, especially for a dominant force in the printing industry like HP, is bad luck to say the least. Read more »

Facebook Goes High-Res

Alan Bullock
 Oct 1, 2010

Late yesterday, Facebook, on its blog, announced plans to support “print-quality, high-resolution” photos. Maximum image size will be increased to 2048 pixels on the longest side, up from the current 720-pixel limit, which itself was an improvement from just 604 pixels earlier this year. This is significant news, sending ripples of both opportunity and uncertainty throughout the photo industry. Read more »

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