Posts tagged: SMB

The Inkjet Revival

Deborah Hawkins
 Apr 20, 2015

Placements of inkjet printing devices for consumer and office use were positive in Western Europe in 2014. After years of downward spiraling, the 3.5% YOY growth in 2014 to 14.6 million devices provide a welcome break for the industry players. At a country level, the highest placements increase by country was in the Netherlands with 21% YOY increase. The UK, traditionally a strong country for inkjet technology, also experienced strong growth of 11.6% YOY likely linked to a stable economic situation. In addition, there have been significant developments in inkjet technology, particularly around page-wide technology in recent years that have aided this upward turn. Read more »

A New Mobile Printing Solution: Presto by Collobos

Other Posts
 Apr 4, 2014

Presto - mobile printingRecently, Silicon Valley-based Collobos Software introduced Presto 1.5, an enterprise mobile printing solution. InfoTrends spoke to Collobos CEO/CTO Scott Herscher and CMO Lanny Berg to discuss their product’s capabilities and pricing as well as their corporate strategy.  Read more »

New European SME Research Shows High Interest in Marketing Technology

Other Posts
 Feb 5, 2013

Small and Medium Enterprises (SME’s) are the backbone of the European economy. According to Eurostat, there are over 20 million firms (excluding financial firms) that constitute being an SME by having 250 or fewer employees, while the majority are micro enterprises with fewer than 9 employees. The sheer number of them alone presents a great opportunity to provide these businesses with tools and services to help them embrace the rapid changes in the communication world.

InfoTrends has recently completed its European research on marketing automation among Small & Medium Sized Enterprises (SMEs). The research, entitled Capturing the European SME Marketing Automation Opportunity, focused on the marketing and media needs of SME’s in five key European countries, and across 12 vertical markets. Some key highlights include: Read more »

How Big is the SMB Marketing Automation Opportunity?

Other Posts
 Sep 16, 2011

In the wide world of marketing solutions, marketing automation has significantly increased in popularity among marketing organizations over the past few years. While these solutions have largely been relegated to larger enterprise companies looking to streamline their marketing operations, more recently they have gained serious traction in SMBs (Small and Medium Businesses).

The continual move toward digital marketing to engage with online audiences is driving SMBs to seek solutions that provide the capability to more efficiently and effectively manage their marketing processes through these channels, all while maintaining consistency amongst the much needed print channels as well. Read more »

Getting Your Head into the Cloud

Other Posts
 Jan 4, 2011

Cloud computing is quickly becoming a hot topic in the IT industry. SMBs are attracted to cloud services’ low costs, reliability, mobility convenience, and scalability. With many organizations financially inhibited from making large IT investments, cloud computing has opened up the possibility of organizations being able to expand and grow without the high software and server costs.

Nevertheless, the cloud is not nearly as simple as just being in it or not being in it. There are a lot of elements and variations of the cloud that are important to understand before a company can truly assess and evaluate their current cloud interaction.

Read more »

Three Prescriptions for Selling Marketing Services to Doctors

Other Posts
 Aug 2, 2010

HealthcareHealthcare providers expect to boost marketing budgets 44% this year, according to a recent InfoTrends study titled Capturing the SMB Business Communications Services Opportunity. The average marketing/advertising spend in 2009 for the healthcare industry was $56,713, the study reports. One segment of the industry struggling with creating effective marketing programs are doctors. Treating patients leaves little time for prescribing creative marketing materials to acquire and retain patients. This represents an excellent opportunity for print and marketing service providers to deliver a course of treatment to heal anemic patient communication efforts.

Successfully targeting medical practices requires understanding of the patient communications lifecycle. InfoTrends analyzed the customer outreach programs used by doctors and uncovered three key prescriptions for boosting the patient base.

  1. Rx for new patients. Patient acquisition is an ongoing process that can be tricky for doctors if the right outreach tactics aren’t in place. In order to acquire new patients it is important to identify the target audience.  Once this is established, list providers such can provide information for contacting new patients. Many doctors also rely on referral programs to get the word out. It is important to send personalized messages to prospective patients to show them you are truly interested in establishing a patient/physician relationship.
    Read more »

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