Posts tagged: Smartphone

GOA NEXT. The Future of Print

Sheryne Glicksman
 Mar 5, 2018

Print’s role is evolving. At the February 2018 Graphics of America show  in Ft Lauderdale, I attended a seminar that Kate Dunn (Director, Business Development Strategy Services @Keypoint Intelligence) hosted titled “How to Grow your Business in 2018”. Kate stated that we recently surveyed 749 respondents and found that Mobile and Online/Web communications will experience the highest annual growth rate in the next two years. This doesn’t surprise me at all when you consider that our smart phones are always at our fingertips. Mobile bar codes, personalized URL’s, texting codes, image recognition, near field communications and augmented reality all provide ways to link print to digital. This, in turn, improves customer experience.

Figure 1. Methods of Linking Print to Digital

Mobile Bar codes brought my rebate to life. The other day I was shopping and purchased an item that had a $20 rebate. The company gave me a form to mail in. I was thinking to myself that I’m probably not going to take the time to use regular mail for this process however guess what? When I looked at the form, I noticed there was a QR code that I could scan with my smart phone. Within minutes, the rebate was completed! Now, I’m just waiting on my check. I’m happy to say it was a cool customer experience.

Figure 2. Interactivity is key to bringing documents to life!

Blending print and digital. Kate went on to state that books, catalogs, brochures and direct mail are the fastest growing digitally printed applications, producing billions of prints each year. These would be the types of documents to start looking at ways to enhance as the print role evolves. It was interesting to hear that the top business driver for personalizing communications was a direct correlation between personalization and response rates. Those surveyed also noted that their service providers have become more skilled at cost effectively delivering more complex personalization, data is more available and that their customers are demanding personalized interactions.
Printed media is being blended with digital media. Sales and marketing collateral, direct mail, newsletter, presentations and signage were the most common media used in the past 12 months. This chart tells me that there is huge potential since less than 30% of the respondents have linked the two types of media in the last 12 months. The opportunity to create fresh new content that easily allows the end user to use their smart phone is a growth initiative for this space.

Figure 3. Types of printed applications combined with digital

“Value can be created for clients in helping them streamline the process of linking print to digital assets that already exist” according to Kate. She recommended that print service providers research their prospect’s website and look for video and other interactive assets like quizzes, calculators and Infographcis that can be easily linked to print to create more powerful customer experiences. “Printers can take a leadership role in helping their clients use print in innovative ways to draw audiences into digital interactions that are trackable and provide critical data to marketers” Kate noted.

Here are some pointers to consider. Personalization of documents delivers results. Special effects drive engagements. Dimensional print drives responses. What are you doing to help your production print customers bring documents to life?#icanhelpbringyourdatatolife

2017 Camera Wrap-Up – Where Have all the Cameras Gone…

Carrie Sylvester
 Dec 22, 2017

Where have all the cameras gone….

For the past several years we have done a year-end round up of the cameras that were introduced. It’s always an interesting exercise to look at what features and technologies camera vendors have chosen to feature in their products.

This year, the list of features was long but the number of camera models was not. You may think – is it just me or were there not as many new cameras introduced? Well you’d be right to think there were fewer cameras coming to the U.S. market. There were 33 new camera models that came to market in the U.S. since January 1, 2017 – 24 fewer than in 2016. In 2016 the US market saw 57 models introduced, 72 models in 2015 and 98 models in 2014. (Source: Keypoint Intelligence – InfoTrends U.S. Camera Model Tracker**).

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Prepare for the Fourth Imaging Wave

Ed Lee
 Sep 14, 2017

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Excerpt from Digital Imaging Reporter’s State of the Industry 2017

Analog film, the first wave of photography, lasted more than 150 years, with over 1.5 trillion photos captured worldwide during this timeframe. In the 1990s, digital cameras kicked off the second wave: digital photography. Smartphones were introduced in the late 2000s, marking the third wave: mobile imaging.

Always-connected smartphones and social networks have changed how people take and share photos and videos. Mobile imaging is led by companies with no background in photography, such as Apple, Samsung, Facebook, Instagram and Snap.

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Samsung Galaxy S8 & S8+ are (Finally) Here

Carrie Sylvester
 Apr 3, 2017
Samsung Galaxy S8 & S8+

Samsung Galaxy S8 & S8+

At a time where some new smartphone introductions might go unnoticed, that is not the case when it came to the Samsung Galaxy S8 and S8+, the company’s first big product introduction since Samsung’s explosive Note 7 and washing machine problems not so long ago. The Galaxy S8 and S8+ have been highly anticipated and industry leaked for months. Some industry bloggers spoke of rumors that the next generation Galaxy smartphone would be introduced in February during Mobile World Congress and more public leaks that it might be the week to follow. After many false predictions Samsung finally officially unpacked the new flagships on March 29th. Read more »

Nolo VR adds Room-Scale to Mobile HMDs

Colin McMahon
 Jan 6, 2017

Beijing-based technology company, LYRobotix is bringing a new system to mobile virtual reality (VR) called Nolo VR. Nolo VR utilizes position-based tracking to monitor a user’s movement, much in the same way as Lighthouse does for the HTC Vive (or Guardian for Oculus Rift). Nolo VR plans to add motion control to the mobile VR experience, through its two palm-fitting wand-shaped controllers (typical system configuration shown in Figure below). In addition to improving mobile VR, LYRobotix is partnering with Riftcat’s VRidge software to enable remote play of Steam (Valve’s PC software vendor) VR’s library on a mobile headset.

p2-1

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LeEco Introduces Le Pro3 & Le S3 Smartphones to America

Carrie Sylvester
 Nov 30, 2016

LeEcoLeEco is already established in China, but is bringing its products to North America for the first time, with what it hopes to be market disruptive pricing. In November, a pair of new smartphones (Ecophones) were introduced by LeEco, the Le Pro3 and Le S3.  Read more »

The Phenomenon that is Pokémon Go

Colin McMahon
 Jul 22, 2016

Pokémon Go, an augmented reality (AR) app for Android and iOS, launched in the U.S. and Australia on July 6, 2016 – less than one month ago. Since then, the app has exploded in popularity with gamers and the media. In its short lifespan, it has made multiple headlines and is engaging a larger active user base than some of the most popular social apps like Tinder, Twitter, and even Facebook. Spontaneous social gatherings – some with thousands of people – have been happening around the world. Pokémon Go is taking the world by storm, and it is not even available in every major country yet (Chinese release date is still TBA).

Pokemon_Go

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How Long Does it Take to Shoot 1 Trillion Photos?

Ed Lee
 May 31, 2016

download (1)Photo capture devices (still cameras and mobile devices) are becoming ubiquitous in developed and developing countries. Now if someone wants to take a photo of someone or something, the question is not if they can, but rather with what device. InfoTrends’ research shows that mobile devices, particularly smartphones, are the devices that consumers use most often and turn to for taking everyday photos.

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Minecraft and VR are set to give Samsung Big Edge in 2016

Colin McMahon
 May 3, 2016

The first quarter sales numbers are in, and Samsung has posted a 12% gain from where the company was one year ago. This comes at the same time that Apple reported its first ever decline in the sales of the iPhone. Samsung has given credit to its increased sales to the early launch of its Galaxy S7 and S7 Edge. With the strong first quarter, the obvious question becomes: “Can Samsung continue this pace?” Read more »

Fun Facts About the Photography Market

Ed Lee
 Apr 14, 2016

Any QuestionsFinding fun facts about the digital photography world is generally a Google search away. However, the information is only as good as the people and companies that are producing it. With the digital camera market hitting a rough patch these last several years and companies shifting their focus to other markets, it is getting a little harder to come across interesting nuggets of information about the photography market. InfoTrends began covering this market in the late 1990’s and continues to invest significant time and resources to understand where the market is today and to predict what will shape its future.

Here are some fun facts about the digital photography market of today that we thought we’d share: Read more »

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