Posts tagged: sizing

Sizing the European Printing Industry

Ralf Schlozer
 Jan 9, 2013

Understanding the number of establishments that produce print, at a for-cost or for-a-profit basis, is an important requirement for any print-related market sizing, planning, and forecasting exercise. There are some official statistical sources at least for Western Europe and parts of all printing establishments, however, with Europe being an aggregate of many countries, this does not make for an easy task.

Unfortunately timeliness and detail level and even statistical methodology differ from country to country. When comparing the number of enterprises, especially micro-organisations with no employees, this will distort the picture, as some countries count them, while others do not. Additionally, when statics do include the companies without employees, they artificially inflate the total number of companies without really adding to the total industry revenue. Other areas like copy services, packaging & label printing, direct mail services do not fall into the printing classification and are more difficult to size. There are other types of establishments like in-house sites, data centre printing and service bureaux, which are totally below the radar of official statistics.

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