Mar 14, 2013
Last week, I had the opportunity to attend Adobe Summit, the company’s flagship user conference for its digital marketing business unit. The Salt Lake City, Utah event attracted over 5,000 digital marketing professionals that use Adobe’s growing suite of marketing technologies. After $4 billion of investment between acquisitions and R&D over the past three years, Adobe used this year’s Summit to introduce the Marketing Cloud, five major solution areas–Social, Media Optimizer, Analytics, Target, Experience Manager–geared toward making marketers more data-driven, customer-centric, and digital.
After presenting 27 somewhat-integrated products at last year’s Summit, Adobe’s vision is coming into focus. It is clear that Adobe is aiming to be a strong competitor in the enterprise marketing technology space, especially as it relates to digital marketing. Here are four takeaways about Adobe’s direction, the marketing technology space, and the evolution of digital marketing derived from developments at its Summit conference.
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Mar 11, 2013
The idea behind dandelion distribution is simple. Imagine thousands of dandelion seeds being spread by the wind. Of these, only a few may ever grow into dandelions, but that’s enough. As it relates to e-books, dandelion distribution happens when reproduction and distribution are so cheap as to be virtually free. This idea is encapsulated in the book Spreadable Media by Henry Jenkins, Sam Ford, and Joshua Green, and it was also discussed at length during one of the keynote sessions at the O’Reilly Tools of Change conference (February 12-14 in New York City).
Panelist Cory Doctorow (more on him at Craphound.com) suggested that book publishers consider replacing their traditional “mammalian intuition” (i.e., the idea that each book is precious and must be protected by any means) with “dandelion intuition” (where it is acknowledged that any individual book has a small chance of success and therefore the strategy should be designed around spreading as many ‘seeds’ as possible). This concept goes against traditional publishing logic, but so did a lot of other ideas at the conference.
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Feb 28, 2013
On Tuesday, marketing automation technology provider Marketo formally began the process of making an initial public offering of its common stock by filing a confidential submission with the U.S. Securities and Exchange Commission for review. If the IPO moves forward, it will reveal insights about Marketo’s strategy and operations and could lead to a flurry of M&A and other IPO activity in this fast growing segment.
The San Mateo, CA-based company has raised over $100 million in venture capital funding since its launch in 2006 and has been an aggressive competitor in the crowded marketing technology landscape. Marketo CEO Phil Fernandez and his team have done a good serving both small-and-medium business (SMB) and enterprise customers by providing a scalable marketing platform with an intuitive interface and a strong network of partners and integrations. This strategy has grown the company to $32.9 million in revenue in 2011–or 3,545% growth in three years, according to its Inc. 500 listing. Read more »
Jun 17, 2010
Pitney Bowes is best known for selling, leasing and servicing mailing equipment to a large customer base across North America. While this business has grown steadily and generated strong cash flow for many years, it has come under significant pressure as Internet-based services displace first-class and direct mail.
Over the last 10 years Pitney Bowes has been deliberately re-inventing the company through acquisitions, partnerships, and internal initiatives to provide new services, reach new customers, and expand into other geographies.
After meeting with the Pitney Bowes senior leadership team last Thursday, our take is that the company is strongly focusing on software-based solutions and related services that complement its traditional mail business, generating substantially more revenue from enterprise accounts, and steadily expanding outside of North America.
Technology Fair at Pitney Bowes Global Innovation Day
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