Posts tagged: Rugged

When the Going Gets Tough, the Tough Get Rugged

Carrie Sylvester
 May 11, 2012

Cameras are facing tough competition from ever-present camera phones. It can be difficult for a new point & shoot camera to attract attention in a sea of smartphone and tablet introductions. Fortunately, digital camera vendors can stand out by introducing new models with sought-after features like rugged, go-anywhere construction, and connectivity. In the InfoTrends’ 2011 Digital Camera End-User Study, respondents were presented with current and futuristic camera features and asked to rank the importance of each feature. Connectivity and waterproof capabilities were two of the more interesting features that respondents cited. This week, Olympus and Fujifilm introduced new camera models that address these demands. Read more »

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