Posts tagged: rich media

MOO Bridges the Paper-to-Digital Gap with Paper+

David Haueter
 Oct 16, 2015

InfoTrends has been promoting the idea of interconnectivity between the printed and digital worlds for years now, as a way to raise the value of printed products and make them more functional and integrated into our digital world. One very interesting new product that bridges the gap between print and digital is MOO’s Paper+ technology, which has the potential to add real value to business cards and eventually other products.

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Ideas in Action at TEDxBeaconStreet

Ed Lee
 Nov 20, 2014

The 2014 TEDxBeaconStreet conference took place on November 15 and 16 in Brookline, MA. Like other TED conferences, the talks centered on the themes of Technology, Education, and Design (TED).

Tthe event included 67 speakers, over 2,500 attendees, 3 venues, 3 viewing villages, and 20 event partners. The talks were recorded and will be available shortly at the TEDxBeaconStreet website. The organizers are hoping to achieve a target of 25 million views over the next year. So, check out some of the talks when you have a few moments.

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Electronic cards and books having an impact on print, but it doesn’t need to be that way

David Haueter
 Mar 20, 2014

With the rise of smartphones and tablets as well as the popularity of sites like Facebook and Tumblr, we’re becoming more and more a world where our photos are shared electronically. We’ve been seeing for years the impact this has had on the traditional photo print market, but the trend toward electronic viewing may be extending into the market for photo products like cards and books as well.

In our 2013 U.S. Photo Merchandise Survey, 23% of respondents said they had created electronic photo cards (e-cards) in the last year and 17% said they had created electronic photo books (e-books).  Not surprisingly, the percentage of e-card and e-book buyers was highest among the 18 to 24 and 25 to 34 year old age groups, as well as those that said they were “advanced hobbyist” photographers (for example, 39% of advanced hobbyists said they had created e-cards in last year, compared to just 22% of snapshot photographers).

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