Posts tagged: revenue growth

How is Your Firm Leveraging Data?

Sheryne Glicksman
 Mar 12, 2018

Dealer surveys and in-depth interviews continue to be a resource for insights into the channel. According to our past two State of the Channel annual dealer surveys, we heard that sales staff’s ability to sell solutions, price margins and generating new leads have been top challenges dealers face in growing their business today. We believe there is still a tremendous amount of education around software solutions, along with continued alignment of sales and marketing efforts to help drive revenue growth within our dealer community.

Here are some interesting statistics:
• 71% stated that improving their marketing infrastructure was a moderate or high priority
• 57% told us they had no dedicated marketing focus
• 52% said they spend less than $50,000 per year on marketing activities
• 42% told us they had no dedicated marketing employee

We listened. Our VMS Service fills the gap.

Figure 1: The Art & Science of Data Marketing

Data Marketing & Sales Enablement is about bringing data, sales and marketing together for business planning to generate demand, new leads and sales opportunities. Marketing content, search engine optimization, inbound marketing and blogs are considered ‘the art of marketing’. Where problems occur is often related to no solid data, no good marketing plan and no good understanding of the market need. Often, we see marketing does not a have Customer Relationship Management (CRM) seat license as this tool is often viewed as a sales tool only. VMS was designed to bring the ‘science of marketing’ together with the ‘art of marketing’. VMS aligns sales and marketing tactics to focus on the right opportunities to the right accounts based on the dealer’s strategic initiatives. The science of marketing is all about the data. Our VMS service does the heavy lifting for you, preparing and analyzing your customer data to help you predict where future opportunities lie in a data visualization tool.

Keypoint Intelligence is offering a complimentary executive briefing to take your firm through the VMS Journey to engage us to help bring your data to life. #wheninmotiondatacomesalive #kpidatamarketing

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