Posts tagged: retail value

Where the Growth is: Digital Printing in Russia

Ralf Schlozer
 Aug 16, 2012

In many markets digital printing is maturing and while there is still good growth in colour printing, when combined with a decline in black & white digital print volume, the total growth rate is not that impressive (see also the blog on POD growth in US and Europe). But this is not the case for all countries and to find an exception we do not have to look very far.

Russia is by far the largest country in Central and Eastern Europe and since the year 2000 the Russian GDP has more than doubled. Apart from a dip in 2009 the economy has been growing rapidly and is poised to continue on that path. In fact, the Russian nominal GDP growth (including exchange rate effects and not adjusted for inflation) between 2000 and 2009 was better than China.

Not all industries in Russia have experienced growth at this rate however and the printing and publishing industries are among those that are lagging behind — not an unusual picture as printing demand generally follows the growth of other industries and requires an infrastructural framework that takes time to build up. InfoTrends held conferences on digital printing and publishing in Russia for several years and the interest in digital technology was obvious. It was also obvious that the market was still in an early phase.

But with improvements in the postal system and distribution infrastructure, a rise in advertising and publishing activities, and general growth in wealth, the demand for all kinds of print is rising. Not having a strong legacy in analogue printing is probably helping the digital print market and we certainly noticed growth in digital production equipment installations over recent years. Now, with a couple of years’ experience in tracking and observing the Russian digital printing market, the time has come for InfoTrends to publish a detailed Russian digital printing forecast for the first time. Read more »

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