Posts tagged: retail photo

Encouraging Signs in Mobile Photo Printing

David Haueter
 Jul 2, 2015

It’s become clear over the last couple of years that the future success or failure of the photo output market relies heavily on how much consumers decide to print from their mobile devices. Smartphones have become the primary camera for most consumers and there’s no sign of that changing as the photography capabilities of these devices evolve and get better with each new generation. The potential for these devices to generate photo print orders is huge with the sheer numbers of them that will be used for photography and the growing number of photos people are taking from their smartphones, but that doesn’t mean people will print from them.

InfoTrends recently completed our 2015 U.S. Mobile Imaging Study, which gives some insight into what consumers are doing now and planning to do when it comes to ordering photo prints from their mobile phones. We asked a series of questions on respondent’s behavior when ordering prints from mobile phones, including the question “Have you ever printed your mobile phone photos directly from your mobile phone?” The results show that 27% have “tried it and will do it again,” while 7% said they “have tried it and won’t do it again.” Another 27% simply have no interest, but it’s encouraging for the print market that 23% of respondents said they “plan to but haven’t tried it yet,” while another 16% said they “didn’t realize they could print mobile phone photos, but would like to.”

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To Make Most of Photo Merchandise Opportunity, Don’t Skimp on the Details

David Haueter
 Mar 29, 2013

The adoption of photo merchandise products into the mass market may not be happening as quickly or on as broad a scale as many in the photo market had hoped, but InfoTrends is seeing in our research that these products are getting more penetration into the U.S. market. In the consumer survey portion of our U.S. Photo Merchandise End-User Survey, InfoTrends found that over 37% of respondents said they had purchased photo merchandise items in the last year, with the survey specifically asking about photo books, photo cards, photo calendars and specialty photo prints (which includes canvas, photo panels, collage prints and posters/enlargements over 11” x 14”). This was up from just over 32% in our 2011 survey, so there was a notable increase in the buyer population.

It’s great to see that more people are buying photo merchandise, but there is still a lot of opportunity to bring new buyers into the market. In that same study mentioned above, we asked the entire survey population of over 1,500 people if they plan to buy photo merchandise products in the next 12 months. Photo cards were the most likely product to be purchased, followed by specialty photo prints. There are still a sizable percentage of respondents that don’t plan to buy anything, but an average of around 24% said “maybe,” and it’s this group that needs to be reached. InfoTrends research has consistently shown that once someone buys photo merchandise, there’s a very good likelihood that they will buy again, so getting them to make that first purchase is key.

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