Posts tagged: purchase

How do customers make purchase decisions?

Christine Dunne Dunne
 Jan 27, 2014

As part of InfoTrends’ research for clients, we have mapped the steps in the customer decision-making process. Typically, the customer journey includes six main steps: satisfied with current device, trigger event/need recognition, research and fact finding, evaluation of options, purchase, and usage experience.

Upon returning from my maternity leave a few weeks ago, I began wondering how I fit into this model. I received a multifunction printer (MFP) for Christmas that I had selected myself. As it turns out, my decision-making process aligns with the steps outlined above. I will discuss my experience below, followed by some questions print device vendors may like to consider. Read more »

Who’s Getting a Tablet for Christmas?

Alan Bullock
 Oct 16, 2012

In April of this year, InfoTrends surveyed more than 1,300 U.S. adult consumers about their use of smartphones, tablets, and Internet-connected television. We found that about 31% of them were using a tablet — more than double the percentage from a similar survey just ten months earlier. We expect the growth of tablets to continue for quite some time, fueled in part by the flood of lower-cost devices recently announced (and rumored to be announced) before the holiday season. In fact, nearly 36% of those not already using a tablet indicated that they thought they would purchase one in less than a year. Read more »

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