Posts tagged: Promotional Print

Snapfish Drives Mobile Photo Print Ordering by Giving Away Free Prints for a Year

David Haueter
 Jun 13, 2014

Giving away free photo prints is very common in the photo industry. The top retailers and online sites typically offer free print promotions a few times during the year, and many give away free prints just for signing up to be a member of their respective sites. The goal of these promotions is to get consumers to print more, of course, but they also serve as a platform to promote higher-priced products like photo books, cards, calendars and canvas prints that have stronger profit margins.

One key trend that will dramatically affect the output market in general and the print in particular over the next few years is the growing use of smartphones as primary cameras. People are taking more photos than ever thanks to these devices, so the potential is there for the print market to get a much needed boost from their use. With the ease with which photos can be shared electronically from these devices, there is also the potential for print to decline because people may rely on viewing, sharing and archiving their photos electronically instead of with prints.

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Growth Applications for Production Digital Print

Ralf Schlozer
 Aug 29, 2013

Print is driven by applications and production digital printing is no exception. Demand for certain applications, however, changes over time due to various reasons, such as growth in usage, electronic replacement, personalization, and the move to shorter runs. The change in demand will have a profound impact on production digital printing in competition with other processes as well as between different digital product groups. InfoTrends just published its 2012-2017 production digital print application forecast for the U.S. and Western Europe. It details application volumes and volume growth for 28 print applications in seven main application groups for the main categories of production digital printing devices.

Main Production Digital Printing Applications and Application Groups

The application forecast draws from many sources. InfoTrends’ consulting staff conducts ongoing primary and secondary research in the marketplace to determine the print volume share of the applications and volume trends. The underlying print volume forecast is based on published forecasts, which provide market size in terms of installed base, average monthly print volume, retail value of print, and other factors.

As an example, here is a view of some of the top production digital print applications in Western Europe (by absolute page growth).

10 Fastest Growing Applications in Production Digital Print in Western Europe 2012 to 2017

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