Posts tagged: promotion

Growth and New Markets: The 2014 Inkjet Summit

Jim Hamilton
 Apr 11, 2014

nGage’s Inkjet Summit is in its second year and it has grown to around 90 end-user attendees and 39 sponsor companies. The concept is relatively simple: find prospective buyers of high-speed inkjet equipment, pay their way to a resort location, and sit them down in front of the sponsors for case study presentations and one-on-one meetings. This assures that the level of knowledge and experience of the average attendee is very impressive. They have done their research and have a good idea of what they need. Not all of the attendees, though, are first-time buyers. Those looking to purchase a second (or third, or fourth) device were also in attendance. They make up a significant portion of the audience and have hands-on familiarity with inkjet technology.

Similar to the first-time buyer/experienced user split, another split was particularly noticeable Read more »

Happy Valentine’s Day, Mr. Hamilton

Jim Hamilton
 Feb 13, 2014

While it’s nice to see my name written in rose petals (or in clouds or candies or footprints in the sand), by itself this form of personalization, though eye-catching, is not enough. Using variable data requires more than just a person’s name.

With a very small amount of information (for example, name, address, and account status) it is possible to create a much more effective document. Read more »

Tag Relaunch Adds Williams Lea Marketing Solutions

Matt Swain
 Jul 29, 2013

Creative services has been a focal point of expansion for document outsourcing providers in recent years, with Williams Lea making the most significant play in 2011. That July, Williams Lea acquired marketing execution and production agency Tag, which delivers marketing communications through a process called “smart centralization” designed to help brands maintain marketing consistency across markets and media. Tag recently relaunched with a full brand refresh, new logo, website redesign, and the integration of the Williams Lea Marketing Solutions team. In addition to these changes, John Paulson has been promoted from CEO for the Americas region to Global CEO of Tag. Peter Zillig and Todd Handcock will work closely with Paulson and continue in their roles as Tag CEO for EMEA and Asia Pacific, respectively, with full operational responsibility for the business and its clients across their regions.

Ahead of the announcement, I had an opportunity to catch up with Paulson. 

Tag has a rich history of Read more »

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