Posts tagged: Privacy and Security Compliance

DMA &THEN 2017 Conference Recap

Pat Nolan
 Oct 31, 2017

The DMA Celebrates 100 Years at &THEN 2017, Looks Ahead

The DMA reached an impressive milestone in 2017, hitting its 100-year anniversary as an organization. While this was cause for celebration at this year’s &THEN conference in New Orleans, much more time was spent looking ahead than reflecting on the last century. This comes on the heels of the DMA’s name change earlier this year, from Direct Marketing Association to Data & Marketing Association. In his opening remarks for the three-day conference, DMA CEO Tom Benton attributes this change to the modern role of data as the lifeblood of all marketing. It powers and improves all marketing activities and enables 1:1 at scale, he notes.

 “This year, more than ever before, it was evident that the strength of the Data & Marketing Association and &THEN lies with our members, speakers, guests and partners. We were pleasantly surprised at the sizeable turnout, and initial feedback confirms that the content provided at &THEN ranks alongside the finest data and marketing thought leadership events in our association’s 100-year history. We’ve already begun planning for &THEN 2018 and will be delivering more of this data and marketing expertise next year, October 8th through 10th at the MGM Grand in Las Vegas.”

Tom Benton, CEO of DMA

Along with data, cognitive computing was another recurring talking point woven throughout the conference’s buffet of speakers and presentations from notables on all sides of the industry – agencies and publishers, technology vendors and service providers, and executives from some of the world’s biggest brands and marketers. Yet at this year’s &THEN, it felt as though “Big Data” and “artificial intelligence” transitioned from buzzwords to not only serious competitive considerations, but necessities of the marketing toolbox.

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3 Steps to Avoid a $1.5M HIPAA Violation

Other Posts
 May 14, 2013

New HIPAA compliance requirements for healthcare IT vendors could result in $1.5 million in security violations if vendors do not sign a Business Associate Agreement (BAA) with customers. Effective March 26, 2013, the HIPAA Omnibus Rule governing data security puts more responsibility on IT vendors, or “business associates” according to HIPAA, to secure Protected Health Information (PHI) when under a vendor’s control. Previously, covered entities, such as healthcare providers, hospitals, clinics, and insurers, were mostly responsible for complying with HIPAA privacy and security regulations. Now, vendors, including cloud storage and service providers, who maintain, store, create, receive or transmit PHI are also directly accountable for security breaches and liable for HIPAA compliance requirements. Read more »

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