Apr 20, 2017
Many of you will be familiar with the phrase “the Zone of Disruption.” InfoTrends has been using it to describe an interesting gap that has formed between two product classes: cut-sheet toner-based printers and roll-fed inkjet printing systems. The roll-fed inkjet models are extremely productive, but also carry with them a price tag of more than $1 million. The cut-sheet toner-based products are much more affordable, but typically don’t offer speeds much faster than 150 pages per minute. InfoTrends defined the Zone of Disruption as an opportunity for products with price points below $1 million, speed faster than most electrophotographic cut-sheet color printers, very competitive running costs, and production-oriented features (such as integrated finishing and advanced front ends). A handful of products have appeared in the Zone of Disruption over the past few years and this week a new one joined the fray: Canon’s Océ VarioPrint i200.
In most ways, the VarioPrint i200 is very much like the i300. It looks like it, has the same footprint, and virtually all of the same features. Two aspects differentiate the two products. The i200 runs at 194 letter size pages-per-minute (ppm) and the i300 runs at 294 ppm. There is also a significant price differential. Canon reports that the i200 is priced 20% below the i300. Although Canon did not announce pricing, InfoTrends expects that this would put the list price of the i200 at somewhere between $600,000 and $650,000. The i200 will be available in the U.S. in June through Canon Solutions America. The two products now form a product family that Canon is referring to as the Océ VarioPrint i-Series.