May 12, 2015
The importance of workflow and the matching software ecosystem has been frequently publicised and although not every user might have realised it yet, all production printing hardware vendors are strengthening their offerings in workflow and solutions nowadays. The importance of workflow is however in stark contrast with the lack of approaches in making the benefits of workflow visible in an exhibition or open house environment. Software remains intangible and while the benefit of some features can be calculated in time and money, for other features like customer satisfaction, error reduction, new services offerings and overall process efficiency calculating the exact value for a single business case is much harder.
Canon-Océ already organised several Commercial Printing Business Days, but for the event that took place in April 2015 the software portfolio was targeted to take centre stage. Presentations, workshops and customer testimonials focussed on workflow solutions. Canon-Océ invited users and prospects with interest in workflow solutions and had a total attendance of 550 visitors from around the globe at the three days of the event.