For those who are not familiar with International Print Day, it is “24-hour celebration without borders” for “anyone with an interest in the original communication delivery device…to join the planet’s largest conversation about print in all its forms.” International Print Day starts at 6 pm ET on October 18th (11 pm GMT, 9 am AEST) and will finish 24 hours later. Those wishing to participate on social media should use the hashtag #IPD16.
In a nutshell, here’s why I think print samples are important. As new printing systems enter the market you can assess their market readiness by the vendor’s ability to provide print samples. Early on in a product’s development, vendors are very cautious with print samples. They don’t hand them out freely, sometimes even showing them under glass or in sample books that are chained to display cases. Once a product gets close to release, the system vendors begin to hand out prepared print samples and they also offer to produce output from files provided by existing customers and sales prospects. This stage is symbolic because it signifies that the vendor believes that the product is ready for market.
Last week I visited HP’s Graphic Arts Experience Center. I’ve written a blog called Lessons Learned at HP’s Graphic Arts Experience Center about that visit and in this video blog I show some print samples that I collected there. These samples include ones from HP Indigo, Inkjet Web Press, and Specialty Printing Systems (SPS) products.
If you’d like to see other print sample videos, please check out the Jim Hamilton YouTube channel. Here you’ll find a selection of my print sample videos as well as videos that have been recorded at various industry events.
In this video I discuss a set of print samples from Graph Expo 2010 and explain how they relate to the following trends:
Formats larger than 12 x 18
Cut-sheet color products using chemical toner
Effects that go beyond CMYK
High-speed color inkjet printing on coated paper
Color inkjet envelope printing
I hope you enjoy the video. If you have comments or questions, please let me know. If you have innovative samples you’d like me to see, please send them to: Jim Hamilton, InfoTrends, 97 Libbey Industrial Parkway, Suite 300, Weymouth, MA, 02189