Posts tagged: primary research

Are Millennials All That Different? Not Really.

Christine Dunne Dunne
 Jun 1, 2017

Companies are eager to learn more about Millennials, or those born roughly between 1981 and 1997 (making them between 20 and 36 years old). As they enter the workforce and move up the corporate ranks, they are increasingly making decisions around what to purchase and how to conduct business.

Here at Keypoint Intelligence, we frequently receive questions from clients interested in how Millennials are behaving differently from their Generation X and Baby Boomer counterparts—particularly from an office printing and document workflow perspective. Perhaps surprisingly, a mounting body of research is showing they are quite similar in their habits.

European primary research as an example
Last year, we conducted a web survey of 250 Western European office workers (125 in Spain; 125 in the United Kingdom). Responses were balanced across four age ranges: 18-29 year olds, 30-39 year olds, 40-49 year olds, and 50+ year olds. Among the 18-29 year olds, the large majority of whom are Millennials, printing levels were similar to (and in some cases greater than) those of older workers. For example, similar percentages of Millennials are printing various document types.

Percent of respondents that print various types of work documents

Percent of respondents that print various types of work documents

Read more »

What does SaaS bring to CCM?

David Stabel
 Dec 21, 2015

The growing shift toward subscription-based software sales presents both challenges and opportunities for vendors in the customer communications management (CCM) sector—where on-premises licensing has previously been the norm. This blog post explores the impact of CCM as a Service on these vendors.

cloud-hosting

Read more »

Placements of Western European Office Devices Continue to Suffer

Deborah Hawkins
 Apr 9, 2013

The Western European1 office equipment market continued to contract in 2012, driven by a weak economy, device consolidation through managed print services and new competition from business inkjet . Placements of single function and multifunction laser printers in office environments (1-69 ppm) declined 8.1% year over year whilst placements of business inkjet devices increased 3.3%. The majority of the decline in laser devices was in single function printers, where placements dropped 16% year over year. The market continues to shift from single function to multifunction devices, and from monochrome to colour engines.

Read more »

2016 InfoTrends, Inc.

WordPress Appliance - Powered by TurnKey Linux