Posts tagged: postcard

Three New Videos: One Book Review and Two on CMYK+ Special Effects

Jim Hamilton
 Jul 10, 2017

I recently completed three short videos on topics of interest to the print community:

  • “Postcard Marketing in an Online World” by Joy Gendusa – Joy Gendusa is the Founder and CEO of Postcardmania. Her common-sense approach, numerous examples, and years of experience provide a fascinating look at the world of targeted postcard campaigns. Highly recommended, particularly for small and medium-sized businesses. Many thanks to Konica Minolta for providing this book to all attendees of the recent PROKOM user group meeting in Vienna.
  • CMYK+ Effects on a Calendar – This 2017 calendar was printed on a Ricoh Pro C7100 series digital color printer and sports foil effects produced on a Kurz DM Liner. This calendar is a fascinating example of the use of special effects beyond four-color, specifically white toner and metallic foils. Papers used in the calendar come from Favini, Arjo Wiggins, G.F. Smith, and James Cropper. The design work was done by Silk Pearce. The symbol on the front of the calendar box is from a font called FE203 that was designed by Craig Ward. Thanks to Andy Campbell of Ricoh Europe for sending the calendar!
  • Bennett Graphics ‘Senseational’ Sample KitBennett Graphics in Tucker, Georgia sent me this sample kit highlighting digitally-applied spot gloss and foil special effects. The kit was produced on an HP Indigo 10000 and a Scodix Ultra Pro. Each sheet also received a satin aqueous coating that was applied conventionally using an offset press. The resulting designs are stunning. Thanks to David Bennett for sending the kit!

My other videos can be found on the Jim Hamilton YouTube page. I have recorded over 100 print sample videos over the past five years. Other industry-related videos are also there.

Happy Valentine’s Day, Mr. Hamilton

Jim Hamilton
 Feb 13, 2014

While it’s nice to see my name written in rose petals (or in clouds or candies or footprints in the sand), by itself this form of personalization, though eye-catching, is not enough. Using variable data requires more than just a person’s name.

With a very small amount of information (for example, name, address, and account status) it is possible to create a much more effective document. Read more »

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