Posts tagged: positioning

HP’s enterprise ink series: positioning & key features

Christine Dunne Dunne
 Apr 14, 2014

HP is targeting its new page-wide business inkjet series towards the “enterprise,” which the company defines as “large” organizations with solutions needs around manageability, security, extensibility, etc. In addition, HP suggests the devices are intended for groups of 5 to 15 users who print up to 6,000 pages per month.

Positioning of new HP Officejet Enterprise X series

The new Officejet Enterprise X line incorporates features and functionality that go beyond the capabilities of the Officejet Pro X series, including more robust scanning, embedded OCR, a pull-out keyboard, a larger touchscreen, customizable job shortcuts, full solutions capability, and a secure hard disk. It is clear these features were included with the needs of larger businesses in mind.

However, the positioning of these devices as “enterprise” is likely something that is going to prove subjective, especially as the definition of “enterprise” often varies from one vendor to another. Read more »

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