Posts tagged: Polar

The Top 10 drupa 2012 Exhibitors by Booth Size

Jim Hamilton
 Feb 29, 2012

One interesting aspect of a company’s market impact is how much it is willing to spend on trade shows. Booth size, while not an exact measure of spending, does provide insight into a company’s level of investment. InfoTrends has explored this topic on a number of different occasions, most recently in a blog on Graph Expo 2011 called “Tracking the Digital Market through Graph Expo Booth Space.” With drupa 2012 right around the corner I decided to conduct a similar exercise. Here’s how we came up with the rankings. We based these on the show floor map that is displayed on the drupa 2012 web site and confirmed them where possible by public statements or private confirmations with the vendors. Keep in mind that this is an InfoTrends calculation, not official numbers from the drupa 2012 organizers.

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