Posts tagged: Pokemon

The Phenomenon that is Pokémon Go

Colin McMahon
 Jul 22, 2016

Pokémon Go, an augmented reality (AR) app for Android and iOS, launched in the U.S. and Australia on July 6, 2016 – less than one month ago. Since then, the app has exploded in popularity with gamers and the media. In its short lifespan, it has made multiple headlines and is engaging a larger active user base than some of the most popular social apps like Tinder, Twitter, and even Facebook. Spontaneous social gatherings – some with thousands of people – have been happening around the world. Pokémon Go is taking the world by storm, and it is not even available in every major country yet (Chinese release date is still TBA).

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