Sep 16, 2016
Excerpt from Digital Imaging Reporter’s State of the Industry 2016
Today’s imaging environment is no longer “one size fits all.” Marketing messages, products and services need to be developed with specific audiences in mind. Two recent InfoTrends studies, which focus on interchangeable-lens cameras and millennials, reveal that generational differences have a significant influence on photographic behaviors. Read more »
May 31, 2016
Photo capture devices (still cameras and mobile devices) are becoming ubiquitous in developed and developing countries. Now if someone wants to take a photo of someone or something, the question is not if they can, but rather with what device. InfoTrends’ research shows that mobile devices, particularly smartphones, are the devices that consumers use most often and turn to for taking everyday photos.
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Apr 14, 2016
Finding fun facts about the digital photography world is generally a Google search away. However, the information is only as good as the people and companies that are producing it. With the digital camera market hitting a rough patch these last several years and companies shifting their focus to other markets, it is getting a little harder to come across interesting nuggets of information about the photography market. InfoTrends began covering this market in the late 1990’s and continues to invest significant time and resources to understand where the market is today and to predict what will shape its future.
Here are some fun facts about the digital photography market of today that we thought we’d share: Read more »
Sep 16, 2015
Excerpt from Digital Imaging Reporter’s State of the Industry 2015
There has never been a higher level of interest in photos, photography and imaging. InfoTrends predicts that almost 200 billion photos will be captured by cameras, phones and tablets in the U.S. in 2016.
Our research has consistently shown that age has a dramatic impact on consumers’ usage, attitudes and purchasing habits. We believe that baby boomers provide insight into the market of the past, generation Xers shed light on today’s market, and millennials give us an idea of where the market is heading in the coming years.
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Aug 31, 2015
Generations have a significant influence on consumers’ digital and mobile photography habits. According to InfoTrends’ lasted report, Digital and Mobile Photography in 2015: Millennials vs. Gen X and Boomers, older Millennials, age 23-34 years old, are the most photo-active group when it comes to use of a digital camera and the number of photos taken. On the other hand, young Millennials, age 15-22 years old, are most likely to use a smartphone as their primary camera and capture the most photos on their phones.
When it comes to sharing mobile photos on social networks, there are some dramatic differences between generations. Facebook was used by almost everyone who posted digital camera photos to a social network, but its usage was not as high among mobile photographers. This may be because of the variety of other apps that are available to share photos from mobile phones. Some, like Instagram and Snapchat, are designed as mobile-only platforms.
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Oct 3, 2014
According to the Consumer Electronics Association’s (CEA) 21st Annual CE Holiday Purchase Patterns Study, the average amount spent on CE gifts by U.S. adults this year will be $286, an increase of 15% from last year. The tech products that consumers most want to receive as gifts this holiday season are tablets (13%), notebook/laptop computers (11%), TVs (8%), smartphones (7%), and video game consoles (7%). At the bottom of the wish list are digital cameras, e-readers, Blu-ray players, and MP3 players (at 2% each), and desktop PCs (1%).
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Nov 13, 2013
As more people share their photos online, fewer people opt to print their photos. Social networking sites have become the destination for many of our photos. But can social media really be to blame for the declining print market? It might be fair to say that the photo print market was in trouble the moment photography went digital. For some years consumers persisted with printing habits adopted from the analogue era. However it seems inevitable that digital would eventually get the best of prints.
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Mar 30, 2012
Year over year, an increasing number of people are using their mobile phone as their primary camera. InfoTrends’ research reveals that almost a third of UK consumers report their mobile phone is the camera they use most often. Read more »
Jan 5, 2012
Over the years a large proportion of digital camera owners have developed undesirable printing habits. The novelty of owning a digital camera has faded and alternative electronic methods for viewing and sharing of photos have meant that printing is considered an option rather than a necessity. Read more »
Jun 8, 2011
On Monday, June 6, Apple unveiled iOS 5, the latest version of its operating system for iPhone, iPad, and iPod Touch devices, and iCloud, a new set of free cloud services for managing content across up to ten synchronized devices. (My colleague, Shelly Ortelt, blogged about the newsÂ here.)
Many of the 200+ new iOS features promise to improve the traditional and connected photo experience for Apple users. Here are some first impressions along with a few observations and questions along the way: Read more »