Posts tagged: Photobook

To protect your most important photos, you need to print them

David Haueter
 Feb 27, 2015

It’s a simple fact that many people have no plan in place for protecting their digital photos. Despite all the good things that digital technology has brought us, it hasn’t really made preserving photos any easier. Things were much simpler back in the film days – you dropped off a roll of film at your local retailer and you got back a print of everything on the film roll, often in duplicate. The best photos would usually be placed into a photo album while the others usually ended up in a shoebox under the bed or in a closet. One of my favorite things to do when I was growing up was to pull my Grandmother’s photo albums off her shelf and look at pictures that went back decades of her and my Grandfather as much younger people and of my Dad as a kid.

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Seizing Opportunities In The Photo Merchandise Market

Other Posts
 Oct 4, 2013

Whilst the photo merchandise market is showing good growth, there remains a great deal of opportunity to be seized. InfoTrends’ research shows that the percentage of respondents that have purchased photo merchandise, over the period of a year, has remained stable since 2011.

Illustrated in the chart below are respondents who have purchased photo merchandise in the past year (buyers) and those who have not purchased any photo merchandise in the past year (non-buyers).

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High Retention Rate among Photo Merchandise Buyers

David Haueter
 Jul 25, 2013

InfoTrends recently published our 2013 U.S. Photo Merchandise End-User Survey , which we conduct every year to get a pulse on what’s happening in the consumer market. We ask specifically about photo books, cards, calendars and specialty photo prints, which includes poster and collage prints as well as canvas and photo panels. In the survey, we found that photo merchandise is continuing to penetrate more of the mass market. When all survey respondents were asked if they had bought any of these items in the last year, 40% answered “yes,” which was up from 37% in 2012 and 25% in 2009.

We also asked the entire survey population (including buyers and non-buyers) if they plan to buy any of these photo merchandise items in the next year. As shown in the chart below, photo cards have the highest percentage of people most likely to buy, with almost 40% saying they’ll either “definitely” or “probably” buy. This is no surprise given the continuing popularity of sending out photo cards for the Holidays.

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To Make Most of Photo Merchandise Opportunity, Don’t Skimp on the Details

David Haueter
 Mar 29, 2013

The adoption of photo merchandise products into the mass market may not be happening as quickly or on as broad a scale as many in the photo market had hoped, but InfoTrends is seeing in our research that these products are getting more penetration into the U.S. market. In the consumer survey portion of our U.S. Photo Merchandise End-User Survey, InfoTrends found that over 37% of respondents said they had purchased photo merchandise items in the last year, with the survey specifically asking about photo books, photo cards, photo calendars and specialty photo prints (which includes canvas, photo panels, collage prints and posters/enlargements over 11” x 14”). This was up from just over 32% in our 2011 survey, so there was a notable increase in the buyer population.

It’s great to see that more people are buying photo merchandise, but there is still a lot of opportunity to bring new buyers into the market. In that same study mentioned above, we asked the entire survey population of over 1,500 people if they plan to buy photo merchandise products in the next 12 months. Photo cards were the most likely product to be purchased, followed by specialty photo prints. There are still a sizable percentage of respondents that don’t plan to buy anything, but an average of around 24% said “maybe,” and it’s this group that needs to be reached. InfoTrends research has consistently shown that once someone buys photo merchandise, there’s a very good likelihood that they will buy again, so getting them to make that first purchase is key.

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Give a Brit a Greeting Card

Other Posts
 Mar 1, 2013

Giving greeting cards is very much part of the British culture. A recent study by Ofcom found that UK consumers send more greeting cards than any other surveyed country;  France, Germany, Italy, USA, Japan, Australia, Spain, and China.

Greeting cards remain an important part of the UK social culture, and UK consumers are sending more than ever before. One of the key factors driving this growth is the increased demand seen in online print and the growing popularity for personalised photo cards.

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Unexpected gold is a medal-worthy digital application

Other Posts
 Sep 15, 2011

While Kodak’s event at its European demo centre in La Hulpe, Belgium this week was primarily intended as a launch pad for its latest Versamark drop-on-demand devices and a status update on its flagship Prosper inkjet press and imprinting system line-up, there was another star of the show.

An application developed for its Nexpress toner-based platform that brings the high value of foiling into the digital age.  While not a new application — it has been shown by the firm before — it hasn’t been widely promoted but it stood out – literally.

Accidental sample shows toner over digitally imaged foiling

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Xerox Announces New Matte Look as an Option for the iGen4 EXP

Jim Hamilton
 Apr 7, 2011

You’ll see an interesting announcement today from Xerox about a new toner set for the iGen4 EXP. They’re calling it “Matte Dry Ink” and to show its impact Xerox sent samples to industry analysts in advance of the announcement. Today’s video blog (see below) will give you a good look at the three samples but if you prefer to read the text account that follows, it covers the same ground. The samples are:

  • An unfolded sheet of the Wild Africa brochure that Xerox used at Graph Expo to highlight the 26” print length capability of the new iGen4 EXP
  • A folded iGen4 EXP brochure
  • A beautifully rendered photobook

 

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Facebook Goes High-Res

Alan Bullock
 Oct 1, 2010

Late yesterday, Facebook, on its blog, announced plans to support “print-quality, high-resolution” photos. Maximum image size will be increased to 2048 pixels on the longest side, up from the current 720-pixel limit, which itself was an improvement from just 604 pixels earlier this year. This is significant news, sending ripples of both opportunity and uncertainty throughout the photo industry. Read more »

InfoTrends Wraps Successful PhotoPublishing Summit

Alan Bullock
 Jun 24, 2010
Xerox's Brian Segnit Delivers One of the Keynote Presentations at the 2010 PhotoPublishing Summit

Xerox's Brian Segnit Delivers a Keynote Presentation at the 2010 PhotoPublishing Summit

InfoTrends’ 2010 PhotoPublishing Summit was held last week in Chicago. This event, now in its third year, brings together sponsors, invited VIP guests, and other representatives of print, photo, retail, and other industries to explore opportunities in the rapidly growing market for custom and short-run photo specialty products that help consumers to tell their life stories and businesses to communicate more effectively. Read more »

DI ’08 – U.S. Debut of KIS/Photo-Me Photobook Maker

Carrie Sylvester
 Oct 17, 2008
Attendees of DI ’08 were treated to the first showing of the KIS/Photo-Me Photobook Maker on U.S. soil. The self-serve kiosk was first shown at Photokina Germany and will be formally introduced in the U.S. during PMA 2009 (Spring). The kiosk can produce a photo book from a consumer’s digital images, stored on memory cards or CD/DVD, within minutes.

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