Posts tagged: photo merchandise

Flickr Gets into the Photo Book Market

David Haueter
 Nov 22, 2013

Flickr announced this week the addition of Flickr Photo Books, which allows users to create printed photo books from the photo sets they have on their Flickr site. It’s the first time the Yahoo-owned site has offered a printed product directly to their users, though users have had the option of sending their Flickr photos to the HP Snapfish site for creating printed products since 2009. The new book option was announced just in time for the busy Holiday season, which is when most consumers order photo products.

Flickr Photo Books Page View

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Seizing Opportunities In The Photo Merchandise Market

Other Posts
 Oct 4, 2013

Whilst the photo merchandise market is showing good growth, there remains a great deal of opportunity to be seized. InfoTrends’ research shows that the percentage of respondents that have purchased photo merchandise, over the period of a year, has remained stable since 2011.

Illustrated in the chart below are respondents who have purchased photo merchandise in the past year (buyers) and those who have not purchased any photo merchandise in the past year (non-buyers).

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Hobbyist Photographers are Key Buyers and Influencers in Photo Merchandise Market

David Haueter
 Aug 30, 2013

To be successful, most photo merchandise vendors must rely on sales to the average snapshot photographer who makes up a large percentage of the addressable market for products like photo cards, books and calendars. However, it’s also important for even for the largest vendors not to lose sight of the market for the hobbyist photographers, the type of photographers who more often rely on their camera instead of their camera-phone and who know how aperture, shutter speed and ISO influence photos.

InfoTrends survey research over the years has consistently shown that those who identify themselves as “Hobbyist” or “Advanced Hobbyist” photographers produce significantly more printed products than those that identify themselves as “Snapshot” or Family Memory-Keeper” photographers. Hobbyist photographers likely tend to be more creative types that experiment with their photography and enjoy seeing their best work displayed on their walls or in a photo book. These photographers are also more likely to understand the vulnerability of relying solely on electronic storage methods for their photos and want to have their best pictures in printed form.

The chart below was taken from our 2013 U.S. Photo Merchandise End-User Survey (http://store.infotrendsresearch.com/product_p/134526.htm) gives a good example of how much more popular photo merchandise products (including photo books, cards, calendars and specialty photo print products like canvas, photo panels and posters) are with hobbyist photographers. While only 32% of snapshot photographers and 45% of family memory-keeper photographers in the entire survey population had ordered any kind of photo merchandise product in the last year, those percentages rose to 57% for hobbyist photographers and 71% for advanced hobbyist photographers. Hobbyist/advanced hobbyist photographers also make significantly more traditional photo prints than the snapshot or family memory-keeper photographers, from both digital cameras and mobile devices.

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e-Cards have benefits, but printed cards are more meaningful

David Haueter
 Apr 26, 2013

Most of us at one time or another have received an “e-card” from a friend or relative, perhaps for a birthday or as an invitation to a party or event. Electronic cards have some key advantages over printed cards. For example, e-cards cost less, as many are available at no charge and there’s no postage cost for sending them. Many of us spend a lot of time sitting in front of our computers, so it’s often easier to just pick an e-card and send it off instead of taking the time to go to a store and search for the right card, or order a card online and wait for it to come in the mail before sending it back out in the mail to its recipient. E-cards also make a lot of sense as announcements and invitations, as you know the person will get it as soon as they check their e-mail and some vendors allow the sender to keep tabs on who has RSVP’d to the event.

InfoTrends 2012 Next Generation of Personalized Printed Products study posed a series of survey questions to respondents who had purchased various types of personalized printed products in the last year (such as greeting cards, invitations/announcements and thank you cards).  In that survey, we asked respondents about how they’re using e-cards and the impact they’re having on printed cards. Many respondents have sent e-cards in the last year, with 45% telling us they sent electronic greeting cards and 37% saying they sent invitations. Thank you cards were sent by 33% of respondents, and 26% sent electronic announcements (multiple responses were allowed).

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To Make Most of Photo Merchandise Opportunity, Don’t Skimp on the Details

David Haueter
 Mar 29, 2013

The adoption of photo merchandise products into the mass market may not be happening as quickly or on as broad a scale as many in the photo market had hoped, but InfoTrends is seeing in our research that these products are getting more penetration into the U.S. market. In the consumer survey portion of our U.S. Photo Merchandise End-User Survey, InfoTrends found that over 37% of respondents said they had purchased photo merchandise items in the last year, with the survey specifically asking about photo books, photo cards, photo calendars and specialty photo prints (which includes canvas, photo panels, collage prints and posters/enlargements over 11” x 14”). This was up from just over 32% in our 2011 survey, so there was a notable increase in the buyer population.

It’s great to see that more people are buying photo merchandise, but there is still a lot of opportunity to bring new buyers into the market. In that same study mentioned above, we asked the entire survey population of over 1,500 people if they plan to buy photo merchandise products in the next 12 months. Photo cards were the most likely product to be purchased, followed by specialty photo prints. There are still a sizable percentage of respondents that don’t plan to buy anything, but an average of around 24% said “maybe,” and it’s this group that needs to be reached. InfoTrends research has consistently shown that once someone buys photo merchandise, there’s a very good likelihood that they will buy again, so getting them to make that first purchase is key.

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Give a Brit a Greeting Card

Other Posts
 Mar 1, 2013

Giving greeting cards is very much part of the British culture. A recent study by Ofcom found that UK consumers send more greeting cards than any other surveyed country;  France, Germany, Italy, USA, Japan, Australia, Spain, and China.

Greeting cards remain an important part of the UK social culture, and UK consumers are sending more than ever before. One of the key factors driving this growth is the increased demand seen in online print and the growing popularity for personalised photo cards.

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liveBooks expands into output with acquisition of Pinhole Pro & Pinhole Press

David Haueter
 Oct 23, 2012

liveBooks, a leader in providing web services (websites, blog solutions, mobile sites, etc.) to professional photographers for years, has made a major change in their product portfolio by acquiring Pinhole Pro and Pinhole Press from Mohawk. The acquisition will give liveBooks pro photographer clients the option of offering high-quality output to their customers and will allow liveBooks to compete more directly with companies like Mpix and SmugMug (among others) that offer both portfolio and output services.

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“Canvassing” the Photo Merchandise Opportunity for Revenue Growth

Other Posts
 Jul 16, 2012

The Western European market is seeing extremely good sales in wall art products, in particular posters and canvas prints. The main factors driving the growth in the wall art sector is a rise in consumer awareness and, believe it or not, a down economy. Even though personalised canvases and other large format prints have been around for several years, more consumers are now aware of them. Home décor stores are making the effort to market wall art as new and exciting. This is driving sales of personalized large format photo merchandise items. Personalisation of products is very popular now; not just in the photo industry. The recession has made consumers careful with their spending. People are spending less money on socialising than they used to, and instead are investing more in decorating their homes. Read more »

Photo Merchandise in China: Beyond Photo Books

Other Posts
 Jun 29, 2012

If you are looking for photo merchandise in the United States, the top sites that appear in a search engine are websites like Shutterfly or Snapfish. There, the product scope and promotional offers are focused predominantly on photo books, calendars, and greeting cards. In China, the top sites that appear in a search engine take the concept of photo merchandise a step further. While some sites, like Fujifilm’s SeeHere, have comparable product focus and promotional offering to Shutterfly or Snapfish, top sites like Dudencheng and Woxingwoying  offer a much more diverse range of products.

At Duducheng you can include personal pictures on products like pillows, T-shirts, puzzles, cups, magic squares (Rubik’s cubes), canvas bags, umbrellas, refrigerator magnets, and crystal gifts.

Crystal gift example from Duducheng.com

Rubik's cube example from Duducheng.com

 

 

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There’s Nothing Stationary about Stationery

Other Posts
 Jun 6, 2012

The National Stationery Show (NSS) marked its 66th anniversary on May 20-23rd. The NSS is one of the world’s most comprehensive collections of stationery and related lifestyle products. The show brought together over 11,000 buyers and 800 exhibiting companies, who were showing greeting cards, invitations, imprintables, giftwrap/ribbons, stationery, party supplies, paper tableware, customized/personalized products, paper-crafting supplies, calendars, and more.

The stationery market is an attractive market for service providers looking to expand their revenue channels. For manufacturers, these print centric products fit well within existing workflows and production infrastructures. For retailers, these products can become complementary to existing products. Read more »

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