Posts tagged: photo kiosk

Mobile Devices Growing in Popularity as Photo Merchandise Creating & Ordering Tools

David Haueter
 Sep 4, 2014

Smartphones have become a ubiquitous part of our daily lives, filling the role of not only a phone, but also a music player, GPS, calculator, calendar, flashlight, voice recorder, clock, camera, and many other functions depending on what apps are installed on it. The camera is one of the most popular functions used on the smartphone and many consumers now use a smartphone as their primary camera. In the InfoTrends 2014 U.S. Photo Merchandise End-User Survey, over 46% of respondents said the smartphone was the type of digital camera used most often, which was more popular than digital point & shoot cameras at just under 33%.

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To Make Most of Photo Merchandise Opportunity, Don’t Skimp on the Details

David Haueter
 Mar 29, 2013

The adoption of photo merchandise products into the mass market may not be happening as quickly or on as broad a scale as many in the photo market had hoped, but InfoTrends is seeing in our research that these products are getting more penetration into the U.S. market. In the consumer survey portion of our U.S. Photo Merchandise End-User Survey, InfoTrends found that over 37% of respondents said they had purchased photo merchandise items in the last year, with the survey specifically asking about photo books, photo cards, photo calendars and specialty photo prints (which includes canvas, photo panels, collage prints and posters/enlargements over 11” x 14”). This was up from just over 32% in our 2011 survey, so there was a notable increase in the buyer population.

It’s great to see that more people are buying photo merchandise, but there is still a lot of opportunity to bring new buyers into the market. In that same study mentioned above, we asked the entire survey population of over 1,500 people if they plan to buy photo merchandise products in the next 12 months. Photo cards were the most likely product to be purchased, followed by specialty photo prints. There are still a sizable percentage of respondents that don’t plan to buy anything, but an average of around 24% said “maybe,” and it’s this group that needs to be reached. InfoTrends research has consistently shown that once someone buys photo merchandise, there’s a very good likelihood that they will buy again, so getting them to make that first purchase is key.

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