Posts tagged: Photo Cards

Touring Mimeo’s Production Facility in New Jersey

David Haueter
 Aug 24, 2011

Mimeo is one of the leading providers of on-demand printing for both the consumer photo merchandise and office document segments, and we had a chance to visit their Newark, New Jersey production facility for an inside tour. This is one of three production facilities that Mimeo has in the U.S., with the other two located in Memphis, Tennessee and Hayward, California. The company also has a production facility in the U.K.

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Mobile Imaging: A Photo Merchandise Prediction

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The future of photo publishing and merchandise looks bright. This year, InfoTrends conducted a number of in-depth studies that leads us to believe that the photo merchandise market will experience a bump in the number of consumers making photo merchandise purchases in the coming years. Part of this growth is going to come from the convergence of smartphone camera adoption, advancements in camera phone imaging, and the development of photo creation apps for the mobile phone.

In 2010, according to the U.S. Census, there were over 73.2 million people that fit into the age demographic of 18-34 years old (22% of the U.S. population). The  2011 InfoTrends U.S. Mobile Imaging End-User Survey highlights that close to 40% of this age demographic has a smartphone, in addition the 2010 InfoTrends U.S. Photo Merchandise End Customer Survey highlights that this age demographic is the largest segment of photo merchandise purchasers (with over 50% having made a photo merchandise purchase in the last 12 months). This combination of a high propensity to purchase photo merchandise combined with a high propensity to own a smartphone creates an atmosphere ready for an upsurge in consumers leveraging their mobile images to create and purchase photo merchandise.

Source:
InfoTrends 2011: U.S. Mobile Imaging End-User Survey
InfoTrends 2010: U.S. Photo Merchandise End Customer Survey

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