Posts tagged: Photo Cards

Amazon Enters Photo Print Market

David Haueter
 Sep 29, 2016

There haven’t been that many significant entries into the photo print market over the last several years, so it was especially notable when Amazon announced its AmazonPrints service on September 21st, which is available to Amazon Prime and Amazon Drive customers. The service is now offering photo prints in 4” x 6” ($0.09), 5” x 7” ($0.58) and 8” x 10” ($1.79) sizes, as well as two different types of photo books. AmazonPrints 8” x 11” hardcover photo book with glossy pages starts at $19.99, and an 8” x 11” premium layflat hardcover book with matte paper starts at $44.99. According to the AmazonPrints website, stationery and calendars are coming soon.

Amazon logo

Read more »

MOO Bridges the Paper-to-Digital Gap with Paper+

David Haueter
 Oct 16, 2015

InfoTrends has been promoting the idea of interconnectivity between the printed and digital worlds for years now, as a way to raise the value of printed products and make them more functional and integrated into our digital world. One very interesting new product that bridges the gap between print and digital is MOO’s Paper+ technology, which has the potential to add real value to business cards and eventually other products.

Read more »

Room to Grow in the U.S. Photo Merchandise Market

David Haueter
 Oct 29, 2014

Photo merchandise items like photo books, photo cards, and calendars remain very popular gift items in the U.S. market, but according to recent InfoTrends consumer surveys, the market is showing signs of slowing down. In InfoTrends’ 2014 U.S. Photo Merchandise End-User Survey, about 40% of respondents had bought photo merchandise products in the last year. This was virtually unchanged from the 2013 survey after showing growth the previous two years. InfoTrends believes that while a slowdown is inevitable as the photo merchandise market matures, there is still room for continued growth with targeted marketing efforts and promotions.

Read more »

Mobile Devices Growing in Popularity as Photo Merchandise Creating & Ordering Tools

David Haueter
 Sep 4, 2014

Smartphones have become a ubiquitous part of our daily lives, filling the role of not only a phone, but also a music player, GPS, calculator, calendar, flashlight, voice recorder, clock, camera, and many other functions depending on what apps are installed on it. The camera is one of the most popular functions used on the smartphone and many consumers now use a smartphone as their primary camera. In the InfoTrends 2014 U.S. Photo Merchandise End-User Survey, over 46% of respondents said the smartphone was the type of digital camera used most often, which was more popular than digital point & shoot cameras at just under 33%.

Read more »

Electronic cards and books having an impact on print, but it doesn’t need to be that way

David Haueter
 Mar 20, 2014

With the rise of smartphones and tablets as well as the popularity of sites like Facebook and Tumblr, we’re becoming more and more a world where our photos are shared electronically. We’ve been seeing for years the impact this has had on the traditional photo print market, but the trend toward electronic viewing may be extending into the market for photo products like cards and books as well.

In our 2013 U.S. Photo Merchandise Survey, 23% of respondents said they had created electronic photo cards (e-cards) in the last year and 17% said they had created electronic photo books (e-books).  Not surprisingly, the percentage of e-card and e-book buyers was highest among the 18 to 24 and 25 to 34 year old age groups, as well as those that said they were “advanced hobbyist” photographers (for example, 39% of advanced hobbyists said they had created e-cards in last year, compared to just 22% of snapshot photographers).

Read more »

Hobbyist Photographers are Key Buyers and Influencers in Photo Merchandise Market

David Haueter
 Aug 30, 2013

To be successful, most photo merchandise vendors must rely on sales to the average snapshot photographer who makes up a large percentage of the addressable market for products like photo cards, books and calendars. However, it’s also important for even for the largest vendors not to lose sight of the market for the hobbyist photographers, the type of photographers who more often rely on their camera instead of their camera-phone and who know how aperture, shutter speed and ISO influence photos.

InfoTrends survey research over the years has consistently shown that those who identify themselves as “Hobbyist” or “Advanced Hobbyist” photographers produce significantly more printed products than those that identify themselves as “Snapshot” or Family Memory-Keeper” photographers. Hobbyist photographers likely tend to be more creative types that experiment with their photography and enjoy seeing their best work displayed on their walls or in a photo book. These photographers are also more likely to understand the vulnerability of relying solely on electronic storage methods for their photos and want to have their best pictures in printed form.

The chart below was taken from our 2013 U.S. Photo Merchandise End-User Survey (http://store.infotrendsresearch.com/product_p/134526.htm) gives a good example of how much more popular photo merchandise products (including photo books, cards, calendars and specialty photo print products like canvas, photo panels and posters) are with hobbyist photographers. While only 32% of snapshot photographers and 45% of family memory-keeper photographers in the entire survey population had ordered any kind of photo merchandise product in the last year, those percentages rose to 57% for hobbyist photographers and 71% for advanced hobbyist photographers. Hobbyist/advanced hobbyist photographers also make significantly more traditional photo prints than the snapshot or family memory-keeper photographers, from both digital cameras and mobile devices.

Read more »

High Retention Rate among Photo Merchandise Buyers

David Haueter
 Jul 25, 2013

InfoTrends recently published our 2013 U.S. Photo Merchandise End-User Survey , which we conduct every year to get a pulse on what’s happening in the consumer market. We ask specifically about photo books, cards, calendars and specialty photo prints, which includes poster and collage prints as well as canvas and photo panels. In the survey, we found that photo merchandise is continuing to penetrate more of the mass market. When all survey respondents were asked if they had bought any of these items in the last year, 40% answered “yes,” which was up from 37% in 2012 and 25% in 2009.

We also asked the entire survey population (including buyers and non-buyers) if they plan to buy any of these photo merchandise items in the next year. As shown in the chart below, photo cards have the highest percentage of people most likely to buy, with almost 40% saying they’ll either “definitely” or “probably” buy. This is no surprise given the continuing popularity of sending out photo cards for the Holidays.

Read more »

e-Cards have benefits, but printed cards are more meaningful

David Haueter
 Apr 26, 2013

Most of us at one time or another have received an “e-card” from a friend or relative, perhaps for a birthday or as an invitation to a party or event. Electronic cards have some key advantages over printed cards. For example, e-cards cost less, as many are available at no charge and there’s no postage cost for sending them. Many of us spend a lot of time sitting in front of our computers, so it’s often easier to just pick an e-card and send it off instead of taking the time to go to a store and search for the right card, or order a card online and wait for it to come in the mail before sending it back out in the mail to its recipient. E-cards also make a lot of sense as announcements and invitations, as you know the person will get it as soon as they check their e-mail and some vendors allow the sender to keep tabs on who has RSVP’d to the event.

InfoTrends 2012 Next Generation of Personalized Printed Products study posed a series of survey questions to respondents who had purchased various types of personalized printed products in the last year (such as greeting cards, invitations/announcements and thank you cards).  In that survey, we asked respondents about how they’re using e-cards and the impact they’re having on printed cards. Many respondents have sent e-cards in the last year, with 45% telling us they sent electronic greeting cards and 37% saying they sent invitations. Thank you cards were sent by 33% of respondents, and 26% sent electronic announcements (multiple responses were allowed).

Read more »

Give a Brit a Greeting Card

Other Posts
 Mar 1, 2013

Giving greeting cards is very much part of the British culture. A recent study by Ofcom found that UK consumers send more greeting cards than any other surveyed country;  France, Germany, Italy, USA, Japan, Australia, Spain, and China.

Greeting cards remain an important part of the UK social culture, and UK consumers are sending more than ever before. One of the key factors driving this growth is the increased demand seen in online print and the growing popularity for personalised photo cards.

Read more »

Touring Mimeo’s Production Facility in New Jersey

David Haueter
 Aug 24, 2011

Mimeo is one of the leading providers of on-demand printing for both the consumer photo merchandise and office document segments, and we had a chance to visit their Newark, New Jersey production facility for an inside tour. This is one of three production facilities that Mimeo has in the U.S., with the other two located in Memphis, Tennessee and Hayward, California. The company also has a production facility in the U.K.

Read more »

2016 InfoTrends, Inc.

WordPress Appliance - Powered by TurnKey Linux