Posts tagged: photo card

Electronic cards and books having an impact on print, but it doesn’t need to be that way

David Haueter
 Mar 20, 2014

With the rise of smartphones and tablets as well as the popularity of sites like Facebook and Tumblr, we’re becoming more and more a world where our photos are shared electronically. We’ve been seeing for years the impact this has had on the traditional photo print market, but the trend toward electronic viewing may be extending into the market for photo products like cards and books as well.

In our 2013 U.S. Photo Merchandise Survey, 23% of respondents said they had created electronic photo cards (e-cards) in the last year and 17% said they had created electronic photo books (e-books).  Not surprisingly, the percentage of e-card and e-book buyers was highest among the 18 to 24 and 25 to 34 year old age groups, as well as those that said they were “advanced hobbyist” photographers (for example, 39% of advanced hobbyists said they had created e-cards in last year, compared to just 22% of snapshot photographers).

Read more »

Seizing Opportunities In The Photo Merchandise Market

Other Posts
 Oct 4, 2013

Whilst the photo merchandise market is showing good growth, there remains a great deal of opportunity to be seized. InfoTrends’ research shows that the percentage of respondents that have purchased photo merchandise, over the period of a year, has remained stable since 2011.

Illustrated in the chart below are respondents who have purchased photo merchandise in the past year (buyers) and those who have not purchased any photo merchandise in the past year (non-buyers).

Read more »

Give a Brit a Greeting Card

Other Posts
 Mar 1, 2013

Giving greeting cards is very much part of the British culture. A recent study by Ofcom found that UK consumers send more greeting cards than any other surveyed country;  France, Germany, Italy, USA, Japan, Australia, Spain, and China.

Greeting cards remain an important part of the UK social culture, and UK consumers are sending more than ever before. One of the key factors driving this growth is the increased demand seen in online print and the growing popularity for personalised photo cards.

Read more »

2016 InfoTrends, Inc.

WordPress Appliance - Powered by TurnKey Linux