Posts tagged: personalized photo products

MOO Bridges the Paper-to-Digital Gap with Paper+

David Haueter
 Oct 16, 2015

InfoTrends has been promoting the idea of interconnectivity between the printed and digital worlds for years now, as a way to raise the value of printed products and make them more functional and integrated into our digital world. One very interesting new product that bridges the gap between print and digital is MOO’s Paper+ technology, which has the potential to add real value to business cards and eventually other products.

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Mobile Cases a Growth Area for Photo Merchandise Vendors

David Haueter
 Aug 4, 2015

InfoTrends has been conducting consumer surveys on the photo merchandise market for several years, and added a section about photo-personalized mobile device cases for the first time in the 2015 survey. Mobile device cases represent a huge market opportunity purely based on the number of smartphones and tablets that are sold every year. They also have high retention rate potential, as most smartphones are upgraded nearly every two years or so with newer models which typically mean a new case will be needed as well. Cases that are personalized with photos also represent a big opportunity for photo merchandise vendors. The InfoTrends 2015 U.S. Photo Merchandise Survey reveals some buying habits of these products.

According to survey results, only 14% of respondents have purchased a mobile case with a personalized photo in the last year, which is well under the penetration rate of other photo merchandise products (for instance, over 24% said they bought photo books in the last year). Consumers have a wide selection of non-personalized mobile cases to choose from which can have specific features such as shock protection or extra battery power that photo-personalized cases usually don’t provide, but there is still great potential to sell photo cases to first-time buyers. Survey results show that personalized-photo cases are most popular among 18-34 year olds and those that have children in the household. No surprise there – the vast majority of photo cases I’ve seen with a photo used a shot of the owner’s children.

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Room to Grow in the U.S. Photo Merchandise Market

David Haueter
 Oct 29, 2014

Photo merchandise items like photo books, photo cards, and calendars remain very popular gift items in the U.S. market, but according to recent InfoTrends consumer surveys, the market is showing signs of slowing down. In InfoTrends’ 2014 U.S. Photo Merchandise End-User Survey, about 40% of respondents had bought photo merchandise products in the last year. This was virtually unchanged from the 2013 survey after showing growth the previous two years. InfoTrends believes that while a slowdown is inevitable as the photo merchandise market matures, there is still room for continued growth with targeted marketing efforts and promotions.

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Flickr Gets into the Photo Book Market

David Haueter
 Nov 22, 2013

Flickr announced this week the addition of Flickr Photo Books, which allows users to create printed photo books from the photo sets they have on their Flickr site. It’s the first time the Yahoo-owned site has offered a printed product directly to their users, though users have had the option of sending their Flickr photos to the HP Snapfish site for creating printed products since 2009. The new book option was announced just in time for the busy Holiday season, which is when most consumers order photo products.

Flickr Photo Books Page View

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Hobbyist Photographers are Key Buyers and Influencers in Photo Merchandise Market

David Haueter
 Aug 30, 2013

To be successful, most photo merchandise vendors must rely on sales to the average snapshot photographer who makes up a large percentage of the addressable market for products like photo cards, books and calendars. However, it’s also important for even for the largest vendors not to lose sight of the market for the hobbyist photographers, the type of photographers who more often rely on their camera instead of their camera-phone and who know how aperture, shutter speed and ISO influence photos.

InfoTrends survey research over the years has consistently shown that those who identify themselves as “Hobbyist” or “Advanced Hobbyist” photographers produce significantly more printed products than those that identify themselves as “Snapshot” or Family Memory-Keeper” photographers. Hobbyist photographers likely tend to be more creative types that experiment with their photography and enjoy seeing their best work displayed on their walls or in a photo book. These photographers are also more likely to understand the vulnerability of relying solely on electronic storage methods for their photos and want to have their best pictures in printed form.

The chart below was taken from our 2013 U.S. Photo Merchandise End-User Survey (http://store.infotrendsresearch.com/product_p/134526.htm) gives a good example of how much more popular photo merchandise products (including photo books, cards, calendars and specialty photo print products like canvas, photo panels and posters) are with hobbyist photographers. While only 32% of snapshot photographers and 45% of family memory-keeper photographers in the entire survey population had ordered any kind of photo merchandise product in the last year, those percentages rose to 57% for hobbyist photographers and 71% for advanced hobbyist photographers. Hobbyist/advanced hobbyist photographers also make significantly more traditional photo prints than the snapshot or family memory-keeper photographers, from both digital cameras and mobile devices.

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High Retention Rate among Photo Merchandise Buyers

David Haueter
 Jul 25, 2013

InfoTrends recently published our 2013 U.S. Photo Merchandise End-User Survey , which we conduct every year to get a pulse on what’s happening in the consumer market. We ask specifically about photo books, cards, calendars and specialty photo prints, which includes poster and collage prints as well as canvas and photo panels. In the survey, we found that photo merchandise is continuing to penetrate more of the mass market. When all survey respondents were asked if they had bought any of these items in the last year, 40% answered “yes,” which was up from 37% in 2012 and 25% in 2009.

We also asked the entire survey population (including buyers and non-buyers) if they plan to buy any of these photo merchandise items in the next year. As shown in the chart below, photo cards have the highest percentage of people most likely to buy, with almost 40% saying they’ll either “definitely” or “probably” buy. This is no surprise given the continuing popularity of sending out photo cards for the Holidays.

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