Posts tagged: personal photo products

A Snapshot of the Photo Card Market from a Door

David Haueter
 Jan 10, 2018

Most of us get photo cards around the Holiday’s but not many of us save them. My girlfriend is an exception, as she has the interesting practice of keeping all the cards she receives over the Holidays on the door to her garage for the rest of the year. It’s a nice tradition; because it spruces up an otherwise dull door and lets you see pictures and memories from your friends and family all year long. To me, it also provides a touchstone for how the photo card market is doing. Although one person is not a solid benchmark, my girlfriend’s door serves as a good reflection on what I believe is happening in the overall market for photo cards.

Of the 32 total cards on her door, 16 included a personal photo and 16 were off-the-shelf greeting cards (mostly Hallmark). All 16 of the photo cards were flat, with not a single folded card to be found in the bunch. There was only one 4” x 8” photo card out of the 16, as her friends have moved predominantly to larger format cards, and several of those larger format cards were printed on heavier stock paper. The majority of the photo cards she received were ordered from Shutterfly.

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Fujifilm opens “Wonder Photo Shop” in the heart of New York City

David Haueter
 Jul 19, 2016

On Friday July 22nd, Fujifilm will open the new “Wonder Photo Shop” at 176 5th Avenue in the shadow of the famous Flatiron Building in New York City. The New York City shop is the first U.S. location and the ninth storefront in the world.  The first shop was established in Tokyo in 2014, with other shops located in Barcelona, Bogata, Manila, Shanghai, and Singapore. After attending a media event just a few days before the store opened, I’m confident that New Yorkers will embrace the shop and that it will fulfill one of Fujifilm’s goals, which is for people to become more immersed in the joy of photography.

Wonder Photo Shop gets ready to open

Wonder Photo Shop gets ready to open

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