Oct 13, 2016
Graph Expo’s first visit to Orlando can be considered a qualified success, in part based on the low expectations that most exhibitors had for the show. It followed drupa, and a drupa year will always be a challenge for Graph Expo. What the future holds for this venerable show is up for discussion.
Let’s first consider attendance in Orlando. Thayer Long, the Graphic Arts Show Company (GASC) president, said in a WhatTheyThink interview that the number of visitors (including booth staff) exceeded 13,000. This is down significantly from Graph Expo 2015 in Chicago, but is more or less in line with a reduced show that had at least 30% less exhibit space than in 2015.
Another factor is cost. Chicago is a great city, but Read more »
Sep 7, 2016
Graph Expo’s greatest strength this year could also be its greatest weakness. Coming on the heels of drupa, Graph Expo (Orange County Convention Center, Orlando, September 25-28) will be a great opportunity to see some of the latest product announcements made at drupa. That said, many exhibitors maxed out their marketing budgets at drupa, and the impact on Graph Expo will mean smaller booths and fewer support staff. The move to Orlando is likely to have an impact as well. It is yet to be seen whether the draw from southeastern states plus South and Latin America will balance off the commercial printers from the heartland who drove to Chicago for previous shows (and who may skip the show this year). Graph Expo 2016 will be a smaller, more compact version of the show, and yet that’s no reason to stay away. There will still be a lot to see.
Who Are the Largest Exhibitors?
InfoTrends has been measuring and comparing the booth sizes of trade show exhibitors at trade shows for many years now, most recently at drupa 2016 but also at Graph Expo in 2015. We believe it provides an important metric to assess the level of marketing spend that an exhibitor makes at a trade show.
The biggest Graph Expo 2016 exhibitors (by square foot of exhibit space as measured from the publicly available show floor map) are shown below.
Canon and Konica Minolta tie for the top spot. In fact, Read more »
Sep 8, 2015
Graph Expo 2015 (September 13-16, Chicago) begins on Sunday and whether you are able to be there or not, here are a few things you should know in advance.
Who Has the Biggest Booths on the Show Floor?
One good way of assessing the level of marketing spend that an exhibitor has made on a trade show is to measure the size of their booth. InfoTrends has been doing this for shows like Graph Expo, Print, IPEX, and drupa for many years. This year, the biggest exhibitors (by square foot of exhibit space as measured from the publicly available show floor map) are shown below.
Canon, as was the case at Graph Expo 2014, has the largest booth, followed by Konica Minolta. HP is in the number three spot, up from number six last year. Xerox dropped down a spot and is followed by Ricoh, EFI, Pitney Bowes, and Standard Finishing. KIP America breaks into the top ten at number nine. Last year’s number nine, Muller Martini, is not exhibiting. The top twelve is rounded out by Kodak, KBA, and Scodix. Traditional offset vendors (including some with new digital offerings) will be exhibiting, but not in the biggest booths (KBA is the only one in the top twelve). Offset system providers with booths include Goss, Komori, manroland, Presstek, Ryobi MHI, and TKS, but not Heidelberg, which hasn’t been a Graph Expo exhibitor since 2011.
Read more »