Mar 14, 2013
Last week, I had the opportunity to attend Adobe Summit, the company’s flagship user conference for its digital marketing business unit. The Salt Lake City, Utah event attracted over 5,000 digital marketing professionals that use Adobe’s growing suite of marketing technologies. After $4 billion of investment between acquisitions and R&D over the past three years, Adobe used this year’s Summit to introduce the Marketing Cloud, five major solution areas–Social, Media Optimizer, Analytics, Target, Experience Manager–geared toward making marketers more data-driven, customer-centric, and digital.
After presenting 27 somewhat-integrated products at last year’s Summit, Adobe’s vision is coming into focus. It is clear that Adobe is aiming to be a strong competitor in the enterprise marketing technology space, especially as it relates to digital marketing. Here are four takeaways about Adobe’s direction, the marketing technology space, and the evolution of digital marketing derived from developments at its Summit conference.
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Feb 28, 2013
On Tuesday, marketing automation technology provider Marketo formally began the process of making an initial public offering of its common stock by filing a confidential submission with the U.S. Securities and Exchange Commission for review. If the IPO moves forward, it will reveal insights about Marketo’s strategy and operations and could lead to a flurry of M&A and other IPO activity in this fast growing segment.
The San Mateo, CA-based company has raised over $100 million in venture capital funding since its launch in 2006 and has been an aggressive competitor in the crowded marketing technology landscape. Marketo CEO Phil Fernandez and his team have done a good serving both small-and-medium business (SMB) and enterprise customers by providing a scalable marketing platform with an intuitive interface and a strong network of partners and integrations. This strategy has grown the company to $32.9 million in revenue in 2011–or 3,545% growth in three years, according to its Inc. 500 listing. Read more »
Jun 3, 2009
Bryan Yeager and I spent Monday of this week at the Henry Stewart DAM Symposium in NYC. For those unfamiliar with the space, digital asset management (DAM) technologies are used to manage multimedia assets such as images, digital photos, audio, video, 3D renderings, and Flash-like animation. We’ll be posting video InfoCasts with vendors from the event this and next week as well as a more detailed analysis for clients.
Why should you care about DAM?
InfoTrends research in 2006 indicated that over 25% of ALL business content is in multimedia form, excluding presentation formats that often embed this media. Read more »
Feb 13, 2009
In 2006, I had the pleasure of working with several InfoTrends analysts, industry vendors, and technology users on some intriguing research entitled Multi-Channel Communications: The Content Publishing Workflow Challenge. As part of that document, we put together a solid case study on the California Legislative Bureau’s investments in XML technology for drafting bills.
The drivers for the solution were compelling — the creation of state law represents one of the most component-oriented content and collaboration-centric processes I’ve examined. Hundreds of senators and representatives may be involved from remote locations; sections of text require on-going additions and refinement up to the minute the law is passed; and the final document must be secured, archived, searchable, and widely available to participants and outsiders ASAP. XML document solutions were perfect for the purpose, and I highly recommend you check out this piece.
Fast-forward to the present day and the much-awaited/maligned stimulus bill proceeding through Congress. I awoke this morning to find this stimulus bill rendition, which the NYTimes accurately describes as “filled with hand-written copy-editing marks, insertions scrawled in the margins, deletions of whole paragraphs boxed with X’s slashing through them,and a variety of curious hash marks and other annotations.” Read more »
Nov 19, 2008
Thus spoke Open Text CEO John Shackleton at the opening keynote for Open Text’s 2008 user conference, aptly named Content World. Those of you working with Open Text are likely more familiar with the “LiveLinkUp” event of the past, which was renamed this year to promote the ‘one voice, one vision’ theme. In line with this shift, I’ve found that a few product lines are moving towards a single-brand identity, with the (former) Red Dot Web content management (WCM) solution being referred to more often as WCM for LiveLink.
So maybe Mr. Shackleton is a little off in his perceived timing for this next evolution of information technology, and more than likely, this was a rhetorical statement. Then again, for those who saw InfoTrends’ President Jeff Hayes’ keynote at ODS, we all know “the cloud” and “mobile” are coming. Read more »
Nov 5, 2008
The last of the major ECM vendors to report earnings this quarter has done so… Canadian software developer Open Text beat the street on Monday, reporting 11% YoY growth in revenue and 88% YoY growth in net income. Anecdotally, it’s hard to keep calling these guys “Canadian” when they have offices on almost every continent and annual revenue approaching $1B.
Open Text also announced the close of its Captaris acquisition and roadmap, which has important implications for the covergence of ECM solutions and OEM hardware. (InfoTrends’ report on the acquisition is available to Office group clients as well as through the Pub store here.) Read more »
Oct 23, 2008
Released about 40 minutes ago, Interwoven’s (IWOV) Q3 results are truly exceptional. Highlights include:
- “Record top line and bottom line results, and this is our 20th consecutive quarter of year-over-year revenue growth.
- Total revenues were a record $65.9 million, an increase of 19 percent over the third quarter of 2007.
- Non-GAAP net income was a record $8.4 million, an increase of 15 percent from non-GAAP net income of $7.3 million in the third quarter of 2007.
- License revenue growth was 14 percent, a clear sign we continue to take share from the competition.
- Consulting, training, and software as a service revenues were $13.9 million, an increase of 37% over the third quarter of last year.”
Of course, the full release will require some vetting, and today’s conference call (5pm sharp!) should provide additional insight.
Not surprising to this analyst would be strong license growth around Interwoven’s Segmentation, Targeting, and Optimization Web Content Management (WCM) offerings, which have been [anecdotally] quite powerful and well-received. (For you “print” folks, the integrated offerings are similar to transpromo, custom communications… for the Web channel.) Read more »