Dec 12, 2014
The Strategy Institute held its annual Digital Marketing for Financial Services Summit in New York City on December 9th and 10th. Over the course of the two days, speakers, vendors, representatives, and attendees all met to discuss best practices, new digital marketing techniques, and experiences that have brought both successes and failures. A majority of discussions were about how financial services can better connect to customers through mobile, content marketing practices, and leveraging data in an effective way. Here are some of the key observations gained from our time there:
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Nov 13, 2014
There are few industries left using marketing software than can now be labeled as transformative as a result of digital media – from retail to government, marketers within these vertical markets have taken the marketing software technologies offered by vendors to bring full digital experiences to their prospective customers. However, in industries where more importance is placed on securing sensitive customer information there are greater hurdles to overcome in offering prospective customers a truly valuable experience. One such vertical that is driving the transformation of marketing is the financial services industry. Research completed by InfoTrends in this market and a recent eBook published by the Digital Marketing for Financial Services Summit, show just how marketers in financial services are taking these roadblocks around data security and creating a digital experience for their customers.
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May 27, 2014
A recent InfoTrends multi-client study, titled Social Photo and Video: The New Communication and Memory-Keeping Paradigm, used a combination of quantitative and qualitative methodologies to learn about the motivations for U.S. consumers’ photo and video behaviors, the reasons for the choices that they make along the way, and factors that influence their daily photo and video activities. Read more »
Nov 13, 2013
As more people share their photos online, fewer people opt to print their photos. Social networking sites have become the destination for many of our photos. But can social media really be to blame for the declining print market? It might be fair to say that the photo print market was in trouble the moment photography went digital. For some years consumers persisted with printing habits adopted from the analogue era. However it seems inevitable that digital would eventually get the best of prints.
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Jun 7, 2013
There’s no question that the output side of the photo market has been impacted in some negative ways by the electronic world, as more people are using websites, social networking and the cloud to share, manage and archive their photos rather than print them. However, that electronic side of the world also presents some real opportunities for vendors that are proactive about taking advantage of the benefits that merging the electronic and printed worlds has to offer.
InfoTrends believes that the future success of the photo output market relies in large part on how the physical, output side of the market melds with the electronic virtual world. Our research has shown that a significant percentage of consumers are interested in producing output from photos that are shared and viewed electronically, be it on a social networking site like Facebook, a photo gallery site like Flickr or through an online photo services provider. In the recently published 2013 U.S. Photo Merchandise End-User Study, InfoTrends found that 83% of photo merchandise buyers had interest in creating photo merchandise products that allowed people to work together online in product design and/or creation.
Lulu.com has established a reputation as a site for people that want to publish their own books (including photo books) but is now striking into new territory with their Picture.com site (www.picture.com), which harnesses the power of electronic sharing and collaboration to create unique photo books and calendars. The Picture.com site has collaborative features that allow people to add their own photos to a single gallery, which can then be used to create photo books or calendars, and photos can not only be uploaded from the computer but also pulled from Facebook or Lulu.com accounts.
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Jul 29, 2011
While the CD is not quite dead, another indication that its days are numbered surfaced this week. A number of news outlets reported that Ford Motor Company will begin to discontinue in-dash CD players as standard equipment in some of its cars, starting with the 2012 Ford Focus. Read more »
May 9, 2011
With the recent earthquake and tsunami in Japan, tornadoes in the Southern and mid-Atlantic regions of the United States, and flooding in the Midwest, 2011 could become known as the “Year of Natural Disasters” — and we haven’t even gotten to hurricane season yet! These events should make people realize more than ever how important it is to have a plan in place for secure storage and protection of their valued digital photos.
Even with all of today’s technologies, printed photos or high-quality photo books are still one of the best ways to ensure that important photos will be easily retrievable and available to view and share in years to come, but printed photos and books are vulnerable to these and other types of disasters. Read more »