Posts tagged: onica Minolta

Beyond CMYK: The Digital Print Enhancement Opportunity

Jim Hamilton
 May 30, 2017

I love print. I particularly love it when it knocks my socks off. I’m a fool for gloss varnishes, metallic foils, velvet finishes, neon colors, and lenticular images. You get the picture. I’m also a huge digital print advocate. Yet much of production color digital print is process color only. Cyan, magenta, yellow, and black are great, and they are perfect for a lot of work, but sometimes I yearn for more. Maybe it’s that I’ve been spoiled by all the fantastic capabilities of offset print.

CMYKplus collage

InfoTrends estimates that 30% of offset printed color pages have some type of enhancement beyond the four process colors. I often refer to this as “CMYK+.” CMYK+ may be a spot or flood coat, a Pantone color, a metallic gold or silver ink, opaque white, or a range of other value-add special effects. Sometimes print will even use a combination of two or more special effects. All in all, this amounts to more than a trillion color offset pages that have some type of an enhancement beyond process color in promotional document applications. How many digital pages have such special effects? Read more »

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