Posts tagged: Ogilvy & Mather

What’s Keeping You Up at Night?

Jim Hamilton
 Nov 17, 2009

I recently met with a group of Kodak NexPress users and I asked them, “What keeps you up at night?” They started throwing out a range of ideas and didn’t stop until we came up with a list of about twenty things like keeping up with technology, driving growth, new competition, automation, legislation, solution selling, and government regulations.

I dutifully wrote everything down and then grouped them into about eight or nine topics areas. I gave everyone three votes to apply to their top three nightmares. After the smoke cleared the top issue by far was the future of print. In short, what is the viability of print in an age of Internet, social media, and mobile communications? Read more »

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