Aug 26, 2016
Lexmark’s National Dealer Show, May 9th – 11th, in Fort Lauderdale, Florida absolutely DID NOT SUCK. This was my first time attending a Lexmark event as an analyst and no offense to Lexington, Kentucky but did I ever luck out that my first Lexmark event was held in sunny Florida and bonus, just a few hours from home in lovely Orlando. Winning!
I arrived early on the 9th and was greeted by this scene right outside my room, which I thought was a great way to kick things off because Lexmark Dealers owned the beach that week, absolutely owned it!
Mike Johnson, VP of North America Business Channels, kicked off Day 1 thanking the members of the press for their support, management for their support, dealers for their support…which I thought was a really nice touch to do in an in depth fashion, discuss how each of the mentioned groups uniquely contributes to Lexmark’s overall success.
I know the theme of the event was overwhelmingly about color and A4 potential for dealers. But one of my key takeaways from the event overall was Read more »