Posts tagged: NTT DoCoMo

Digital Still Cameras: It’s Time for More Innovation

Jeff Hayes
 Jul 7, 2010

I read an interesting article today in the Wall Street Journal that reminded me of the lack of innovation taking place in the digital still camera market. In the article Videogame Makers in Talks About Portable 3G Connections there is a quote from NTT DoCoMo President Ryuji Yamada who said, “videogame makers know that in order for portable game machines to take the next step forward, they need wireless. We are discussing this with various players.”

Unfortunately, most of the camera vendors have taken a very traditional approach to camera design by primarily focusing on megapixels, zoom, shutter lag time, and lower prices. While these improvements are all very nice, my feeling is they are pretty much played out.

The following chart shows DSC camera placements in North America over the last five years along with average megapixels and average selling price. Let’s face it, the market is saturated. DSC vendors have fulfilled the basic needs of consumers (taking a quality photo) with a wide range of cameras that meets every traditional need at a price point they can afford.

Lower Prices and More Megapixels Aren’t Driving More DSC Shipments

North American DSC Shipments, ASP and AMP

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