Posts tagged: Nimblefish Technologies

RR Donnelley Acquires Assets of Nimblefish Technologies

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 Dec 15, 2010

According to a press release from yesterday, RR Donnelley acquired the assets of Nimblefish Technologies, a provider of marketing automation software and solutions. From the press release:

R. R. Donnelley & Sons Company announced today that it has acquired the assets of San Francisco-based Nimblefish Technologies, a provider of multi-channel marketing services to leading retail, technology, telecom, hospitality and other customers. Nimblefish’s innovative software services include integrating direct mail, email, web, PURL and variable video components into multi-touch, multi-channel customer prospecting and engagement programs.

“Nimblefish will increase the range of multi-channel solutions that we provide to our customers,” said Thomas J. Quinlan III, RR Donnelley’s President and Chief Executive Officer. “The addition of Nimblefish’s innovative products will enable our customers to draw on RR Donnelley for automated programs that touch customers and prospects with intelligent rules-based messaging that is responsive to their interests and actions. This will leverage our extensive digital platform which offers the ability to personalize communications in quantities from one to millions.”

As stated in the press release, RR Donnelley intends to leverage Nimblefish and its marketing automation technology to offer additional cross-media capabilities and services to its customers. This is an area that has been of increasing interest to print service providers of all sizes that are trying to offer more comprehensive multi-channel and digital marketing services. Read more »

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