Posts tagged: niiu

Niiu, the First Individualised Printed Newspaper, Ceases Production

Ralf Schlozer
 Jan 21, 2011

Niiu, the first and most high-profile individualised printed newspaper, ceased printing and distributing its newspaper. I covered the first steps of niiu almost exactly one year ago in two blog posts (available at The personalised newspaper is here and The personalised newspaper followe up) .
On 19 January 2011, Inter-Ti, the publisher of the niiu, stopped printing and distributing the newspaper. Niiu’s e-paper issue also ceased publication. According to Inter-Ti, the primary reasons for ceasing production included the failure to attract sufficient subscribers and the high cost of distribution. Niiu’s publishers set themselves a target of 5,000 subscribers, but they missed this goal.

It is sad to see the trial end, although it is not entirely unexpected for the first attempt to change a paradigm. I felt there were several shortcomings in the implementation, primarily in the composition process of the personalised paper (e.g., missing content, too little possibilities to fine-tune content, breaking of articles across pages, not enough content personalisation options, and no personalisation of ads. Sadly, I did not have the opportunity to check whether these challenges had been overcome until now.

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