May 27, 2016
drupa is the largest printing equipment and supplies manufacturer exhibition in the world. This year’s event will feature over 1,800 exhibitors and a projected 300,000 visitors (40%+ German, 8% Indian, 7% Belgian, 7% French, 6% Dutch, 5% British, and <5% North American), all in the span of 11 days (May 31 – June 10, 2016). Our industry has changed dramatically since The Great Recession, but marketers and business executives continue to watch their pennies and scrutinize every decision while exploring new and different ways to do business in today’s economy. As drupa looms, business owners, decision-makers, and participants alike may question the value of exhibiting at and attending trade events when information is so readily available on personal computers and mobile devices.
Why Exhibit at drupa?