Posts tagged: Multi-Channel

Xerox Expands its Global Document Outsourcing Services

Will Morgan
 Nov 17, 2016

In anticipation of separating its business process operations into the newly minted company named Conduent, Xerox announced today that it is expanding its Global Document Outsourcing (GDO) Services Business to include two comprehensive offerings:

  • Communications & Marketing Services: A comprehensive suite of services designed to help clients transform their promotional, business, and transactional communications to enhance their customer’s experience.
  • Document Transaction Processing Services: A business automation offering that enables digital transformation by improving client’s flow of information into business processes.

Xerox logo

Believing communications are key to customer experience and retention, Xerox says its solutions are intended to help clients manage customer communications at every stage, from consultation and content creation to production, distribution, storage, analysis and processing.

Here’s what you need to know:
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Arvato Leveraging U.S. Growth to Go Global

Will Morgan
 May 4, 2016

As part of our continuing coverage of the rapidly growing print management market, InfoTrends is conducting a series of interviews with leading industry professionals in 2016. These innovators and the providers they represent are helping the market evolve from basic print procurement to a more comprehensive marketing supply chain management solution. We chose to focus our first blog post in this series on a lesser known company in the North American market. Though it manages more than $100 million of print for its clients in North America alone, Arvato may not be familiar to many outside Europe. Arvato is a white label provider of call center support, financial and IT solutions, as well as print and supply chain management. As part of an initiative to broaden its print management presence in North America, the German firm recently re-located Stephan Hackert, Vice President of Business Development in North America, to San Francisco.

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Noosh Pivoting to Content Marketing

Will Morgan
 Apr 25, 2016

noosh-logo-blueNoosh, a company whose print and marketing sourcing software is used by nearly 5,000 businesses and 20,000 users in 44 countries, is now transforming itself into a content marketing platform. By embracing this new approach while continuing to cultivate its roots in print sourcing, Noosh can offer licensees a head start on integrating multi-channel communications into their marketing strategies. Read more »

A Transformative Separation: R.R. Donnelley to Split into Three Parts

Jim Hamilton
 Aug 6, 2015

As part of its investor presentation earlier this week, R.R. Donnelley announced plans to split into three publicly traded companies, each with a different focus. These companies will be Customized Multi-Channel Communications (CMCo), Financial Communications Services (FinancialCo), and Publishing & Retail-Centric Print (PRSCo). Describing the move as a “transformative separation,” R.R. Donnelley positions this as the next stage in the company’s evolution from a print & ship model to a multi-channel communication services model that leverages data analytics, content optimization, and multi-channel marketing. The transaction will take the form of a tax-free spin-off of the financial and publishing/retail components and is expected to be completed by the end of 2016. The customized multi-channel media communications component will retain R.R. Donnelley’s outstanding notes/debt and will receive cash proceeds from the sales of the two other components. Existing R.R. Donnelley shareholders will end up owning shares in all three companies. No specifics were provided in regard to the management teams for each component. That will come later.

Source: R.R. Donnelley & Sons Company Investor Presentation, August 4, 2015

R.R. Donnelley has net sales of about eleven and a half billion dollars. The three planned companies break out as follows: Read more »

Insights from Digital Marketing for Financial Services Summit

Other Posts
 Dec 12, 2014

The Strategy Institute held its annual Digital Marketing for Financial Services Summit in New York City on December 9th and 10th. Over the course of the two days, speakers, vendors, representatives, and attendees all met to discuss best practices, new digital marketing techniques, and experiences that have brought both successes and failures. A majority of discussions were about how financial services can better connect to customers through mobile, content marketing practices, and leveraging data in an effective way. Here are some of the key observations gained from our time there:
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Key Trends to Look for at the Digital Marketing Financial Services Summit

Other Posts
 Nov 13, 2014

There are few industries left using marketing software than can now be labeled as transformative as a result of digital media – from retail to government, marketers within these vertical markets have taken the marketing software technologies offered by vendors to bring full digital experiences to their prospective customers. However, in industries where more importance is placed on securing sensitive customer information there are greater hurdles to overcome in offering prospective customers a truly valuable experience. One such vertical that is driving the transformation of marketing is the financial services industry. Research completed by InfoTrends in this market and a recent eBook published by the Digital Marketing for Financial Services Summit, show just how marketers in financial services are taking these roadblocks around data security and creating a digital experience for their customers.

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DCT Reimagining ECM Delivery with SimpleECM Launch

Allison Correia
 May 20, 2014

After being in beta for several months, Document Capture Technologies (DCT), creators of SimpleScan Connect, announced on April 29th the release of their SimpleECM solution- “making information available where and when businesses want it”. This enterprise content management platform was created with a “workflow-centric view” of document/capture management and is delivered via standard application programming interfaces (APIs) and cloud-based services. Their target market includes in-house developers, system integrators, and outsourced app developers. Read more »

Four Critical Steps to Making the Right Investment in Customer Communications Management Technology

Other Posts
 Feb 1, 2013

Over the past decade, we’ve witnessed a shift in thinking as it relates to the role of customer communications within enterprises. Documents like bills, statements, policies, explanations of benefits, and other correspondence that were once relegated to back-office corporate operations are turning into critical communications that can help enhance the overall customer experience. Here are several key trends influencing this renewed interest in customer communications:

  • Traditional delivery methods—like printed mail—remain favorable to a significant percentage of the population and, in many industries, are required for regulatory compliance. As a result, these channels remain vital to support customer experience.
  • Multi-channel delivery and presentment of correspondence now factor into consumer buying choices. Customers want to be communicated within their channel(s) of preference.
  • Emergent channels like mobile and social media are increasingly becoming channels of communication preference by customers, creating new opportunities for customer engagement across all interaction points.

Companies are reacting to the need to step up their customer experience game by replacing legacy technologies and processes with modern platforms that can holistically manage customer communications across all lines-of-business within an enterprise. As they search for solutions to meet their needs, potential buyers encounter a crowded and sometimes overwhelming technology landscape, making it difficult to determine which solution is the right one to select for their business. Read more »

InfoTrends Updates the Ultimate Guide to Web-to-Print Solutions

Other Posts
 Jan 8, 2013

When web-to-print first entered the market with the onset of eCommerce in the 1990s, it was defined as a commercial prepress process that bridges the gap between digital content online and commercial print production. In the most basic terms, web-to-print was used to assist in facilitating the process for Internet based job ordering, submission, tracking, and collaboration. Now a few decades later, web-to-print vendors have expanded upon their original offerings. Originally for the e-enablement of businesses processes, web-to-print now goes beyond, to assist in the creation and tracking of multi-channel marketing campaigns, maintaining brand consistency, and acting as a connector between other online services.

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Five Key Messages from the Henry Stewart Marketing Analytics Conference

Other Posts
 Nov 18, 2011

Henry Stewart held its second annual Customer and Marketing Analytics conference in downtown Boston last week from November 10-11. The theme of this year’s conference was “The Strategies, Plans, and Execution Techniques for Aligning Performance with Corporate Goals”. Throughout day one of the event, marketing experts and technology representatives spoke of their experiences, mistakes, and solutions that have brought them success. Five key messages Read more »

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