Posts tagged: Moms

Digital Photography and Photo Printing: Moms Rock!

Eve Padula
 May 9, 2012

Just in time for Mother’s Day on May 13th, InfoTrends has released two reports exploring how motherhood affects digital photography and photo printing habits. InfoTrends’ research has long confirmed that mothers are generally more photo-active than other demographic groups. They typically capture, print, and share more of their photos, likely because so many of these photos feature their children.

InfoTrends’ report entitled Motherhood’s Striking Impact on Digital Photography and Photo Printing Habits provides a direct comparison between moms aged 18 to 29 and non-moms within the same age range. In comparing moms and non-moms, we were able to garner additional insight about how non-mothers’ photography behaviors might change as more of them become parents in the future.

In relation to non-moms under the age of 30, moms within the same age range:

  • Use their cameras more frequently: Nearly 68% of moms use their digital cameras multiple times each week, compared to 37% of non-moms.
  • Capture over 50% more photos: Moms report capturing over 198 digital camera photos in a typical three-month period. The average among non-moms was 125.5.
  • Print about twice as many photos: Moms print nearly 54 digital camera photos during a typical 3-month period, compared to about 24 photos for non-moms.

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Musings of a Snapshooter that Converted to a Family Memory Keeper

Other Posts
 Jul 22, 2010

14 months ago, I gave birth to my first child, a little boy. Prior to his birth, I had spent a lot of time speaking with clients about the opportunity that mothers represent to the photography industry. I could see from the many of the surveys that we conducted in Europe and the U.S. that mums (or moms) take many photos and also print and share a great deal of them. Mums are typically less affluent than male Hobbyists, but they seem to be willing to spend a larger proportion of their income on photos. Now that I am a mother myself, I can speak with conviction about why mums are so photo-active.

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