Nov 14, 2014
Smartphones are now the primary camera that most U.S. consumers use on a daily basis and their rise in popularity is having a significant impact on photo output products such as photo prints, photo books, and photo cards. With people taking more pictures with smartphones, they are also creating more printed products with them. In the InfoTrends 2014 U.S. Photo Merchandise End-User Survey, 21% of photo merchandise buyers indicated that they had ordered a photo product using their mobile device and another 39% said they had not but were interested in doing so.
Read more »
Sep 4, 2014
Smartphones have become a ubiquitous part of our daily lives, filling the role of not only a phone, but also a music player, GPS, calculator, calendar, flashlight, voice recorder, clock, camera, and many other functions depending on what apps are installed on it. The camera is one of the most popular functions used on the smartphone and many consumers now use a smartphone as their primary camera. In the InfoTrends 2014 U.S. Photo Merchandise End-User Survey, over 46% of respondents said the smartphone was the type of digital camera used most often, which was more popular than digital point & shoot cameras at just under 33%.
Read more »
Mar 26, 2013
Earlier this month, I attended the HIMSS 2013 conference, arguably the largest healthcare IT conference in the country. HIMSS attracted over 1,000 exhibitors and over 40,000 attendees, including physicians, nurses, IT administration, and healthcare providers. Mobile health (mHealth), integration, collaboration, and analytics were a big focus this year, however, much of this new mobile health technology already has widespread presence within the market. The bigger questions now are whether healthcare organizations are utilizing this technology, how it’s being implemented, and what the impacts are on patient care. Even more importantly, though, is how OEMs are addressing these trends, as many of them maintain a heavy focus on copiers and scanners rather than mHealth initiatives.
Read more »
Feb 5, 2013
If there was one word I could use to describe FETC 2013, it’d be mobile. Two words? iPads and Security. The exhibit hall contained a variety of vendors offering course/class management software, education social media platforms, grading software, to mobile device management vendors; and almost all of them included a mobile component with their offering. While the conference focused more around the K-12 market, many of the exhibitors played within the higher education space. Attendees included teachers, administrators, and IT directors/coordinators with either two major concerns in mind: how can I optimize or secure my current mobile device infrastructure or how do I implement a successful BYOD program? Read more »
Oct 4, 2012
Print service providers, like many other businesses, are being impacted by mobile technology. Smartphones and tablets are now an integral part of peoples’ daily lives; the pervasiveness of mobile technology continues to influence the “consumerization” of business, and the printing industry is not immune to this trend. Customers increasingly request access to services via their mobile devices, and internal business and production operations are going mobile, as well. Ultimately, the role of mobile technology is going to be increasingly important in business–and not just when it comes to marketing services.
InfoTrends wanted to uncover how print service providers are tailoring their services and operations to be more mobile-friendly. In our most recent annual software investment study, we asked 179 print provider respondents about their adoption and uses of mobile technology within their companies, finding that while adoption is still relatively low, it is poised for growth in the next year.
Read more »
Apr 27, 2012
InfoTrends is now tracking the growing number of apps that support the creation, ordering, printing, and shipment of photo merchandise products. While it is still an early market, a perfect storm is brewing that will lead to rapid growth of the market for these apps. The combination of an increase in the number of consumers who use their smartphones as their primary camera, with the growing number of apps that allow consumers to creatively interact with their images, and with backend API’s that facilitate order, printing, and shipment of items created within the app, is creating revenue opportunities from photo merchandise products.
To date, we’ve identified approximately thirty apps that allow consumers the ability to print simple photo merchandise items (posters and cards primarily). InfoTrends anticipates this number will increase rapidly in the coming year, a view that was supported in a recent conversation with Tom Gallard, CEO of Pwinty. Read more »
Feb 2, 2012
Apps have taken the IT industry by storm, quickly moving into businesses and onto MFPs. Many MFP apps are meant to save businesses time and money while improving efficiency. Although many of these apps allow users to scan documents to a cloud repository, send alerts to staff, or find cartridge refill stores with the touch of a button (or app?), there are many others that aren’t quite as efficient or economical.
For the most part, vendors have created printer apps to enhance office productivity. Some vendors even provide app categories tailored to certain verticals, like healthcare or legal. But even when looking at these types of apps, they all pretty much have one thing in common — printing. And in such an eco-friendly, “think-before-you-print” environment, are these apps truly meant to increase efficiency and save businesses money if it’s costing more in ink, toner, and paper? Instead, there are apps to print out stationary, Sudoku puzzles, news feeds, maps, and more. Now I see why there is a “cartridge finder” app. Read more »
Dec 12, 2011
I’ve been thinking a lot about the impact that smartphone photo apps such as Instagram, will have on the photo merchandise marketing in 2012. In August 2011, the New York Times published an article that discussed “Instawalk,” an ad hoc gathering of iPhone photography enthusiasts who are led on guided walking tours. Participants snap pictures on their iPhones and gather at the end of the walks to share ideas, pictures, and creative advice. While Instagram currently has a leading market share, it isn’t alone in this space; there are hundreds of photo apps currently on the market.
Increasingly, developers are launching apps that allow users to print directly from their smartphone. For instance, The Sincerely Ship Library for the iOS allows app developers to add printing and postcard functionality to their apps. In addition, we’re seeing online photo merchandise retailers embracing and supporting mobile imaging behavior. Recently, CanvasPop launched a service that allows customers to create canvas wall prints from their Instagram photo creations.
Read more »
Aug 11, 2010
Print has been the ultimate portable media for a very long time–ever since someone thought to write on a tablet that could be transported rather than writing on a cave wall. Today, devices like smartphones and iPads have become a primary source of portable media from which we can obtain information and communicate. Technology is certainly moving fast, but that doesn’t mean that print has to be left in the dust. In just the past several weeks, the market has seen tremendous examples of companies that are combining print and mobile technologies to deliver enhanced value.
Throughout 2010 and 2011, Calvin Klein will be featuringÂ a new ad campaign promoting its X jeans. Three billboards (at Houston and Lafayette Street in New York, at West 20th Street and 10th Avenue in New York, and at Sunset Boulevard and Havenhurst Drive in Los Angeles) are displaying a Calvin Klein QR code that gives device users access to a mobile video featuring models in the company’s latest X jeans. The QR code included in Calvin Klein’s billboards enables consumers to scan at street level to view an exclusive 40-second spot on their mobile devices.
Read more »