Posts tagged: Mobile

GOA NEXT. The Future of Print

Sheryne Glicksman
 Mar 5, 2018

Print’s role is evolving. At the February 2018 Graphics of America show  in Ft Lauderdale, I attended a seminar that Kate Dunn (Director, Business Development Strategy Services @Keypoint Intelligence) hosted titled “How to Grow your Business in 2018”. Kate stated that we recently surveyed 749 respondents and found that Mobile and Online/Web communications will experience the highest annual growth rate in the next two years. This doesn’t surprise me at all when you consider that our smart phones are always at our fingertips. Mobile bar codes, personalized URL’s, texting codes, image recognition, near field communications and augmented reality all provide ways to link print to digital. This, in turn, improves customer experience.

Figure 1. Methods of Linking Print to Digital

Mobile Bar codes brought my rebate to life. The other day I was shopping and purchased an item that had a $20 rebate. The company gave me a form to mail in. I was thinking to myself that I’m probably not going to take the time to use regular mail for this process however guess what? When I looked at the form, I noticed there was a QR code that I could scan with my smart phone. Within minutes, the rebate was completed! Now, I’m just waiting on my check. I’m happy to say it was a cool customer experience.

Figure 2. Interactivity is key to bringing documents to life!

Blending print and digital. Kate went on to state that books, catalogs, brochures and direct mail are the fastest growing digitally printed applications, producing billions of prints each year. These would be the types of documents to start looking at ways to enhance as the print role evolves. It was interesting to hear that the top business driver for personalizing communications was a direct correlation between personalization and response rates. Those surveyed also noted that their service providers have become more skilled at cost effectively delivering more complex personalization, data is more available and that their customers are demanding personalized interactions.
Printed media is being blended with digital media. Sales and marketing collateral, direct mail, newsletter, presentations and signage were the most common media used in the past 12 months. This chart tells me that there is huge potential since less than 30% of the respondents have linked the two types of media in the last 12 months. The opportunity to create fresh new content that easily allows the end user to use their smart phone is a growth initiative for this space.

Figure 3. Types of printed applications combined with digital

“Value can be created for clients in helping them streamline the process of linking print to digital assets that already exist” according to Kate. She recommended that print service providers research their prospect’s website and look for video and other interactive assets like quizzes, calculators and Infographcis that can be easily linked to print to create more powerful customer experiences. “Printers can take a leadership role in helping their clients use print in innovative ways to draw audiences into digital interactions that are trackable and provide critical data to marketers” Kate noted.

Here are some pointers to consider. Personalization of documents delivers results. Special effects drive engagements. Dimensional print drives responses. What are you doing to help your production print customers bring documents to life?#icanhelpbringyourdatatolife

How is Your Firm Getting Into the Solution?

Sheryne Glicksman
 Jan 12, 2018

In Q4 of 2017, we surveyed 179 IT decision-makers within the indirect channels for office equipment deployed across the United States. Respondents included office equipment dealers (OED) and IT resellers. For this survey, we used revenue ranges to define the size of establishment. Those with annual revenue of less than $10 million were grouped as small OED and IT Resellers while large OED and IT resellers have revenues of at least $10 million.

It’s Time to Get Inside the Solution
Software is on average only 11% of total revenues. As you can see from the chart below, software is a higher percentage of sales among the large IT resellers (17% of total revenue). What can you do to increase your software revenues? Based on our last two dealer surveys, we know that solutions selling has been a growth priority for dealers in our channel for the past two years. So why is this number not increasing faster, and what are you doing differently this year to change your strategy? What’s working well for you, and what can you improve on? The software solutions that you market to your customers are the tools needed to effect change within an organization. It’s not about the name of the software solution. It’s all about how the software solution tool can help improve something that is challenging to your customer. What stories have you told to help your customers realize you understand their pain? How educated are your sales reps on how these tools help customers in specific ways?

Figure 1. What is the percentage of revenue for the following areas of your business?

Revenue Growth Areas

Workflow & business process solutions, managed IT services, security service and mobility were noted as the top four areas for revenue growth. Workflow and business process solutions are intended to help companies be more efficient and eliminate manual processes. Are you speaking to your customers about their frustrations around manual processes? The software tools available to eliminate these frustrations are the catalyst for change. Are you developing your own managed IT division or partnering with an expert in managed IT? When it comes to security, are you having discussions around security infrastructure, ransomware, and security around print behaviors? These discussions will certainly lead you down the path of making recommendations to alleviate your customers security challenges. Our forecasts show that mobile print is expected to grow to a $118 million-dollar business by 2020. How are you planning to capture some of this revenue?

Figure 2. What areas do you see the greatest opportunity for revenue growth in next 3 years?

Leverage Your Partners

How do you message your expertise to potential customers? What vertical markets have brought you success? If these are areas of growth for your establishment, how will you align sales and marketing efforts to reflect these new focus areas? What areas are part of your strategic initiatives this year? Technical sales support, more education and training, sales enablement and data analytic tools all ranked at some level of importance for our survey respondents. When it comes to sales enablement tools and data analytics, this got me thinking about all the tools each of you have access to in our channel ecosystem. Are you leveraging all the information in these tools? Bringing data to life is real. I believe we all want immediate insights into data that help drive business decisions. We want the data up to the minute, in real time, in motion. We also want it simple to understand so we can act on it. We can help you improve your software revenues. Contact me today for a complimentary executive briefing to discuss how #icanhelpbringyourdatatolife

Prepare for the Fourth Imaging Wave

Ed Lee
 Sep 14, 2017


Excerpt from Digital Imaging Reporter’s State of the Industry 2017

Analog film, the first wave of photography, lasted more than 150 years, with over 1.5 trillion photos captured worldwide during this timeframe. In the 1990s, digital cameras kicked off the second wave: digital photography. Smartphones were introduced in the late 2000s, marking the third wave: mobile imaging.

Always-connected smartphones and social networks have changed how people take and share photos and videos. Mobile imaging is led by companies with no background in photography, such as Apple, Samsung, Facebook, Instagram and Snap.

Read more »

Nuance Announces eCopy ShareScan 6.0

Rebecca Schiffenhaus
 May 18, 2017



On May 17th, Nuance announced eCopy ShareScan 6.0, an update to their popular capture and workflow solution. eCopy ShareScan offers sophisticated tools while retaining simplicity for any customer. Nuance has added new features for productivity and security, designed with the prevalence of ad hoc capture, mobile workers, and the need for custom workflows in mind. To serve those looking to automate, Nuance eCopy 6.0 features innovations in the mobile space, “learning worker” level workflows, easy deployment and maintenance with added security features, and extensive integration with Microsoft Office 365.


Nuance eCopy can now be integrated with Nuance Business Connect, the mobile application for iOS and Android. Subsequently, users can capture a document with a mobile camera and access workflows via mobile devices with support for form data entry and document signatures. These documents can then be processed via Nuance eCopy to content management systems, email services, collaboration tools, and more. This allows remote workers to work as effectively as those in the office.


The Visual Workflow Editor and Personalized Workflow combine to make workflow design simple and easy for every worker. At the administrator level, the Visual Workflow Editor offers a guided building experience, drag and drop functionality, intuitive possible steps, and a built-in test simulator. The Personalized Workflow allows any user to configure connectors via an easy to use wizard for custom “send to folder” workflows. RapID remembers user’s preferred or recent settings, simplifying repetitive document tasks.

Deployment and Security

To ensure eCopy serves each aspect of an organization, Nuance has considered concerns like support and security. To keep servers from being overwhelmed, eCopy enables industry hardware load balancers like Citrix Netscaler. Nuance has also added several security features. Content-based security warnings monitor scanned documents and flag predetermined classified information via an email. Enterprise-grade security standards, TLS 1.2 and SNMP v3, are now supported as well. The integration with Windows Active Directory also furthers security, ensuring only authorized users have access via secure session log-on. For those already using eCopy, upgrades are as simple as installing eCopy 6.0 over eCopy 5.0, keeping all saved workflow settings.

The trend toward business process automation is highlighted in the InfoTrends Future of Office Print study, which suggested that more organizations are discovering the benefits of document software solutions. Nearly two thirds of respondents indicated that their companies have taken steps to remove, simplify, or automate document-related business processes. Nuance answers that growing demand with this new version of eCopy, a scalable solution to simplify document workflows in and out of the office. Nuance eCopy ShareScan 6.0 will be available to partners in June, and satisfies the needs customers looking to gain control of document processes, empower mobile workers, and manage costs without sacrificing security.

Nolo VR adds Room-Scale to Mobile HMDs

Colin McMahon
 Jan 6, 2017

Beijing-based technology company, LYRobotix is bringing a new system to mobile virtual reality (VR) called Nolo VR. Nolo VR utilizes position-based tracking to monitor a user’s movement, much in the same way as Lighthouse does for the HTC Vive (or Guardian for Oculus Rift). Nolo VR plans to add motion control to the mobile VR experience, through its two palm-fitting wand-shaped controllers (typical system configuration shown in Figure below). In addition to improving mobile VR, LYRobotix is partnering with Riftcat’s VRidge software to enable remote play of Steam (Valve’s PC software vendor) VR’s library on a mobile headset.


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How Long Does it Take to Shoot 1 Trillion Photos?

Ed Lee
 May 31, 2016

download (1)Photo capture devices (still cameras and mobile devices) are becoming ubiquitous in developed and developing countries. Now if someone wants to take a photo of someone or something, the question is not if they can, but rather with what device. InfoTrends’ research shows that mobile devices, particularly smartphones, are the devices that consumers use most often and turn to for taking everyday photos.

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Xerox Making MFPs Smarter with New Enhancements

Allison Correia
 Mar 11, 2016

Xerox ConnectKey User Interface

Yesterday, March 10th, Xerox announced advancements to its Xerox ConnectKey technology to expand what multifunction printers (MFPs) can do in the workplace. The Xerox ConnectKey-enabled i-Series MFPs are equipped with ready-to-use apps, speed up paper-dependent business processes and make it easier for users to collaborate and work more effectively. The technology also gives Xerox and its partners opportunities to better understand customer business needs and uncover new recurring revenue streams. Read more »

Kodak Alaris Partners with Google to Build an IoT Strategy

Allison Correia
 Jan 29, 2016

The Internet of Things (IoT) refers to the millions of smart devices that are connecting with each other, and we see it impacting and infiltrating the document solutions industry.  Last year, Google launched Brillo and Weave, the key parts of their new IoT platform, to enable easier device setup, phone-to-device-to-cloud communication, and user interaction from mobile devices and the web. Google is presenting Weave as “a solution for everyone:” OEMs, app developers, and end-users. With Weave, OEMs can build interoperable communications into their devices, build on Brillo, or add the Weave capability library to their existing OS.  App developers can use Weave to extend the reach of their iOS and Android apps by building one app to control multiple devices at home or work, and leveraging Google services such as voice actions. Read more »

Can Apple’s iPhone Camera Investment Help Drive Camera Sales?

Alan Bullock
 Dec 24, 2015

Apple iPhone Camera Module - 60 Minutes Screen CapThe two-part story about Apple on CBS News’ 60 Minutes last Sunday (December 20, 2015) covered a lot of ground, including CEO Tim Cook filling the shoes of the late Steve Jobs, the company’s legendary commitment to secrecy, the product design process, retail stores, and government access to encrypted personal information. Buried in part one was a 90-second section devoted to the iPhone camera, which revealed a few interesting statistics: Read more »

Exploring the Future of Payments at Money20/20

Matt Swain
 Dec 15, 2015

Loathed Tasks - Cleaning Bathrooms and Paying Bills

What is the most loathed household task for Americans? It turns out that it is cleaning bathrooms. The second most common response, however, was paying bills. In fact, 32% of the 2,000 consumers we surveyed had missed a payment due date in the last year, most often because they simply forgot to pay. Stress plays a significant role in why consumers dislike paying bills.

Why Consumers Dislike Paying Bills

These insights came from research that we conducted earlier this Fall in preparation for Money20/20, Read more »

2016 InfoTrends, Inc.

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