Posts tagged: MHI

Graph Expo Expectations

Jim Hamilton
 Sep 8, 2015

Graph Expo 2015 (September 13-16, Chicago) begins on Sunday and whether you are able to be there or not, here are a few things you should know in advance.

Who Has the Biggest Booths on the Show Floor?

One good way of assessing the level of marketing spend that an exhibitor has made on a trade show is to measure the size of their booth. InfoTrends has been doing this for shows like Graph Expo, Print, IPEX, and drupa for many years. This year, the biggest exhibitors (by square foot of exhibit space as measured from the publicly available show floor map) are shown below.

Canon, as was the case at Graph Expo 2014, has the largest booth, followed by Konica Minolta. HP is in the number three spot, up from number six last year. Xerox dropped down a spot and is followed by Ricoh, EFI, Pitney Bowes, and Standard Finishing. KIP America breaks into the top ten at number nine. Last year’s number nine, Muller Martini, is not exhibiting. The top twelve is rounded out by Kodak, KBA, and Scodix. Traditional offset vendors (including some with new digital offerings) will be exhibiting, but not in the biggest booths (KBA is the only one in the top twelve). Offset system providers with booths include Goss, Komori, manroland, Presstek, Ryobi MHI, and TKS, but not Heidelberg, which hasn’t been a Graph Expo exhibitor since 2011.

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