Posts tagged: Messe Dusseldorf

Having drupa Every Three Years Is a Bad Idea

Jim Hamilton
 Oct 16, 2012

A recent PrintWeek article reveals that Messe Dusseldorf, the organizers of the drupa trade show, are proposing a change in the frequency of the show from once every four years to once every three years. This is a bad idea. Perhaps to offset the proposed more frequent occurrence of drupa, Messe Dusseldorf is also recommending that the length of the show be reduced from fourteen to eleven days. This is a good idea.

Exhibitors have been asking for a shorter show, not a more frequent one. The most obvious benefit of going to a three-year cycle is not for exhibitors, but for the drupa organizers. Over a 12-year period the math works out like this: four 11-day drupas on a three-year cycle equals 44 days. Three 14-day drupas works out to 42 days. In the end there are more days on the show floor with the new proposal.

drupa 2016? Or maybe 2015...

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