Jan 27, 2012
Earlier in the week I had the pleasure of attending ADAM Software’s Media Intelligence day, its annual customer and business partner event. Organized for the 7th consecutive year, the day attracted a good sized crowd of about 200 people with diverse backgrounds, including brand owners, IT integrators, design agencies, print & marketing service providers, packaging trade shops, publishing companies, independent consultants, analysts, and other ADAM business partners.
If you are unfamiliar with ADAM Software, they are a leading Digital Asset Management (DAM) vendor based out of Belgium. The company has seen rapid growth and while still pretty small (about 36 people) they have managed to attract top enterprise customers, such as Adidas, AstraZeneca, IKEA, Lego, and other top brands, with their solution offerings. Their enterprise customers are served through IT integrators, while for smaller companies such as print providers or packaging trade shops they offer a cloud-based licensing model.
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