Posts tagged: McCoy

Xerox Announces New Matte Look as an Option for the iGen4 EXP

Jim Hamilton
 Apr 7, 2011

You’ll see an interesting announcement today from Xerox about a new toner set for the iGen4 EXP. They’re calling it “Matte Dry Ink” and to show its impact Xerox sent samples to industry analysts in advance of the announcement. Today’s video blog (see below) will give you a good look at the three samples but if you prefer to read the text account that follows, it covers the same ground. The samples are:

  • An unfolded sheet of the Wild Africa brochure that Xerox used at Graph Expo to highlight the 26” print length capability of the new iGen4 EXP
  • A folded iGen4 EXP brochure
  • A beautifully rendered photobook

 

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